Site for Yusupovo Village. How we were approached for advertising, and received a new sales tool

Create a websitewhich will awaken the user's desire to move to a country house

For almost 10 years in graphic design, we have helped developers sell so many apartments and houses that would be enough for an entire city. So, we settled the conditional Mozhaisk. We have completed dozens of projects for cottage villages, for example, for Unicom Development. Experience allows you to understand customers from half a word.

Our studio received an order from Yusupovo Village - this is a business-class cottage settlement in the Moscow region. It includes 500 plots. The initial request was to set up contextual advertising. The company spent millions on marketing, but real estate still sold poorly.

We're not just advertising. We conducted an audit of the site “Yusupovo Village” and found out that it is outdated, hence the low conversion of users into buyers. We wanted to create a new website so that sales would go up. The customer agreed.

Presenting a cottage village, it is necessary to colorfully describe its advantages. These can be related to location, infrastructure, home design and security. Here's what we pointed out:

• 20 minutes from MKAD;
• 5 minutes to the city of Domodedovo;
• a picturesque forest nearby;
• author's concepts of cottages;
• developed infrastructure;
• round-the-clock security.

But no textual description works as well as visual confirmation. We helped the customer make a video about the cottage village. Placed the video on the start screen so that the user could immediately find answers to their questions.

For the design of the site chose light colors: white, beige, jasmine, silver-gray. They create a sense of openness, kindness and purity. The accents were arranged using turquoise. It symbolizes comfort and tranquility.

The main page depicted street spaces, interiors of houses and forest landscapes. But the central characters of the illustrations are happy people surrounded by family. With them, the user can associate himself and his family.

The most time-consuming was the Genplan section. We drew a map of the village and identified all 500 plots on it. Green marked free, and gray - already sold. When you click on the field, a window pops up with the cost and the ability to leave a request. For convenience, a filter was introduced for the price, construction queues, area of plots and houses.

On a separate page presented the architectural concepts of cottages. There are three of them: Villa, Wright and Chalet. We talked about each one, attached photos and plans. Distributed houses by the number of square meters, floors, bedrooms, bathrooms and garage spaces.

Dedicated the page to the infrastructure of Yusupovo Village. So we demonstrated that the buyer would not live as a hermit in the middle of the forest, but would live in a developed neighborhood. What it includes:

• squares, parks, recreation areas;
• schools, kindergartens, playgrounds;
• fitness center, tennis school, bowling;
• Shops, wineries, cafes.

Explained how to buy a house and land. Created a page with shares, mortgage terms and installments.

The site acted as the main sales tool in Yusupovo Village. Since its launch, the number of applications has doubled. The advertising budgets remain the same.

The cottage village is developing: new infrastructure facilities are being built on the territory. By the end of 2024, 80 percent of homes had been found. The green fields in the Genplan section continue to turn gray.

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