Landing for a real estate agency. How we developed the housing complex

We got an order from a real estate agency. The company is engaged in the selection and repair of apartments in new buildings in Moscow. It has been on the market for six years, with profit growth slow and insignificant. The customer planned to make a rapid breakthrough in the race with competitors. We were asked to create a sales website that would increase sales by 50%. Probably another artist would have rounded his eyes and lost his breath, but we hear these figures from every second client. We'll solve this apartment issue. 

The customer has many services, so it became a multi-page site. We thought through the logic, arranged the blocks, drew up a map - in general, settled down. But then came to the fact that the site looks heavy, although attractive. Then we changed the vector and switched to landing. It is a single page calling for something to be done. In our case, leave a request for a call back.

Here a person must already recognize himself. But we wanted to increase the effect: not in vain analyzed the target audience. It was without complexes - housing. Dedicated the section to customer descriptions. They identified their types, anticipated their desires. Nearby placed photos of new buildings: a way of new life.

To make it easier for the user to perform a targeted action, you need to show the problem. And not fantastic, but recognizable. We remind you how the independent selection of real estate:

• takes from 3 to 9 months;
• Makes the day to flip applications with apartments;
• It is easy to get into unscrupulous developers;
• You will have to study the construction laws.

When the user is prepared, you can move on to the advantages of the company. Explained the usefulness of realtors and why clients find an apartment three times faster. They talked about guarantees, benefits, stages of work and experience. Not just icons, but mini-pictures. For example, usually "search" is visually transmitted using a magnifier. And we have four skyscrapers against a background of stars. Here we go.

We put the company’s services in eight tiles with a brief description, price and incentive to order. They also offered three packages: start, comfort and premium. The pros and cons reflected what they included. They stimulated the purchase with a bonus - gift cards to stores of building materials and household appliances. Little change, that's nice.