Website for the advertising agency BidRunner. Where else will you see a cyberpunk unicorn?
- Prototyping
- Copywriting
- Editing
- UI/UX
- Testing
- SEO optimization
Goal
To form the image of a modern and reliable advertising agency with solid experience and collect a whole line of customers
Objectives
Make a websitewhich will become the face of the company on the Internet and will lead organic traffic
Implementation
According to research for 2024, every fourth Russian on the smartphone installed more than 20 applications. The mobile software market is huge and in demand. What are we talking about – we were approached by the advertising agency BidRunner. It promotes mobile applications. The company is young, but already cooperates with major players in the entertainment industry.
The customer came to us with a creative technical task: not even a website, but a whole 3D game. To clarify the details, we arranged a meeting. In the process of communication, they found out that, nevertheless, to achieve the goal of attracting profit, a multi-page image site will serve better. It can be raised in search results, it will bring traffic and customers. The customer agreed, and we started developing.
The company logo features a unicorn. We decided to make it a mascot – a mascot and a symbol of the brand. But when you think of BidRunner, you don't think of a white-maned unicorn running around a Disney princess on a green lawn, trying to jump to the rainbow. The other is proud, in armor, ready for a knightly duel. They began to spin this image: they understood that it should be modernized.
Created a 3D model. On the start screen of the user meets our pride - a black cyborg unicorn, riddled with purple glow. It is designed in the style of cyberpunk and refers to technological progress. For a progressive digital marketing agency, this is the case. We modeled the unicorn from scratch, we drew every detail ourselves: pistons, wires, connectors. Then animated the figure, starting its continuous movement.
Our 3D-designer did not stop there, it was impossible to put it down. We've created another 20 volumetric animated objects. Services from BidRunner are diverse, so the set came out non-standard. Here's what went in:
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futuristic spacecraft;
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Fugu fish;
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Robot R2-D2 from Star Wars
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brain with thorns;
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All-seeing eye.
They gave me the benefits. In the left part of the page - text by item, in the right - the customer logo with a unicorn inscribed in a circle. When a user moves from one line to another, the logo comes to life. These are the characteristics of the company:
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lack of bureaucracy;
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Quick start of advertising campaigns;
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Advanced analytics;
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automation of processes;
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Strong Project Management Department.
Icons were painted. Used pixel graphics - unfading retro. So we paid tribute to the first mobile apps. Have you played the 8-bit Snake?
Result
As the client wanted, the project is teeming with 3D elements. Added buttons to address users, so the site turned out not only spectacular, but also effective. We were able to meet the expectations of the customer.
We consider this work one of the best in our collection. We're even thinking of sending her to a contest. We are sure that the unicorn will help us to receive the award in the nomination “The most magical site”.
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