Creating a brand for the manufacturer of measuring equipment Zanger. Long-term partnership and unconditional trust
Goal
Create a respectable brand image of measuring equipment for entering the international market
Objectives
Develop a brand book that will reflect all the key aspects of the brand – from positioning to souvenir design
Implementation
ZANGER designs and supplies equipment for industrial plants and nuclear power plants. This is a very important mission – the lives and health of many thousands of people working in enterprises and living nearby depend on the accuracy of measurements in these areas.
This is not our first project for ZANGER, because we were at the origins of the brand: in 2017, our studio developed a website, corporate identity and marketing kit. During this time, the customer’s business has grown significantly, turning from a small trading company into the largest manufacturer of precision measuring equipment. Today, ZANGER confidently conquers international markets - their products and services are represented in the Republic of Belarus, Italy, Turkey, Bangladesh and other countries. We are delighted that we have been able to contribute to the development of such a successful brand.
As time inexorably flies forward, design trends and the company itself have changed, it’s time to rebrand.
The brandbook is only part of a large project, during which we created a new logo, website, marketing kit, video, and also prepared the company for an international exhibition.
We were well aware that this field of activity affects the image of the brand. It was important to decorate everything in a serious, restrained style, but so that it was elegant and modern.
It was difficult, so it was interesting!
Since the equipment that this company produces is characterized by jewelry accuracy and premium quality, we settled on monochrome - a combination of royal black and white.
The studio team has long and passionately debated what type of logo to use. In the end, the idea of our designer won, according to which the semantic letters of the brand name Z and G were used. It looked innovative and one step ahead of its time, reinforcing the technological and modern look of the company.
We also approached the choice of font creatively - we went through variant after variant with the hard work of dwarfs in the silver mine.
In the end, we settled on the Halvar font family. This is a pragmatic sans-serif typeface with brutal engineering charm. The simple and modern silhouette makes it convenient to display on any display. Many languages are supported, which is important because the company will need multilingual branding in the future. We are happy to help promote this domestic brand not only in Russia, but also in the world.
A laser mesh and other measuring instruments were used as a pattern (brand pattern) - this immediately indicates the scope of the company's activities.
We also carefully prescribe the key messages of the brand. The management of industrial giants and nuclear power plants is a demanding target audience. There are no small things when working with them!
Result
We have a strong international brand, with detailed guidance on how to apply it to any business situation. The full rebranding added to the company’s status, opening up new markets for development and scaling.
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