Brandbook for the brand of natural cosmetics from oil - Numto

Make the brand recognizable and attractive among natural cosmetics

Reflect the uniqueness of the brand and emphasize the connection with Yugra

We were approached by the Numto team, which creates cosmetics based on Ugrolan oil, which is obtained from oil in Ugra. The name of the brand comes from the Khanty word and means “Heavenly” or “God’s Lake” – a sacred place, a symbol of purity and strength of nature. If you look at the jar for a long time, you can hear a shaman walking through the forest with perfect skin.

This image formed the basis of the logo: the month (heavenly luminary) sinks into the lake. The graphics were minimalistic, but filled with meaning. The customer immediately chose the logo from several options - without edits.

In the corporate identity included two visual codes. The first is stylized oil dilutions, reminiscent of the origin of Ugrolan. The image was submitted not literally, but delicately, as the customer requested. The second is the traditional ornament of Ugra. Important emphasis on regional identity.

Developed packaging for different lines of cosmetics. The models were accepted immediately, with minimal adjustments. The process was precise and calm. The project team quickly approved the solutions because the visual represented the product philosophy.

Formed a single visual system that accurately reflects the philosophy of the brand. The image turned out to be deep and verified - the power of nature, the culture of Ugra and the purity of the composition. The customer accepted the key elements from the first presentation - without edits and compromises.