Development of a brand book for the manufacturer of original hats "Evalika". How our fox charmed customers
Goal
Objectives
Develop a modern brandbook with a charming corporate character and effective recommendations for creating a holistic brand image
Implementation
The company "Evalika" produces hats from natural sheep wool. Most often, they are bought for their children by mothers aged 23 to 35 years. But adults do not remain on the sidelines – hats from Evalica are popular among those who love creativity and are not afraid to stand out from the crowd.
The customer asked us to develop a new logo, brandbook and cards for marketplaces that will help promote the brand. Our task was to reflect in the logo the image of a black fox - a symbol of the city of Surgut. This region is the birthplace of the brand and the customer himself, which means that the fox should become part of the identity of the company "Evalika".
The first version of the logo that we developed was in the style of minimalism - black, thin lines and a fox, similar to a small forest animal. The customer offered to refine the concept - to make the main character more vivid and cartoonish. So we were born not just a logo, but a full-fledged mascot - a mascot character.
In the main version, it is depicted in full growth in a hat, in addition, we developed a logo with a close-up fox face.
And the third image is a mascot in the form of a pilot flying in an airplane over the clouds. The soft, wavy outlines of the clouds resemble sheep’s wool and symbolize lightness, carelessness and comfort.
As patterns, we have prepared painted patterns resembling threads and wool that will make any brand carriers soft and cute.
The customer asked us to focus on calm colors, so we chose muted natural shades: green, gray and pink. They created the necessary associations with the naturalness of the products.
Since the product is associated with eternal family values, we used the Playfair font. This is a digital interpretation of the classic serif font from 1757.
While working on this project, an amazing story happened to us. Our designer was so impressed with the cute hats from Surgut that he ordered one of them as a gift to his bride. Can you imagine his delight when the order came in his own package? The presentation of the gift was beautiful and touching – it turned out that the designer made his own creative contribution to the gift of his beloved. So this case became for our studio more than just one of the projects in the portfolio.
Result
For the customer, a corporate character has been developed that causes the necessary emotional reaction from potential buyers. This helps the brand to be remembered better, and also forms a positive, soulful image of the company.
Do you also want a brandbook with a charismatic and memorable character? Contact us and we will discuss the details of your project!
