Development of a brand book for the innovative gastrofarm "Le Redisca". How we sowed the seeds of success

Our studio has a bright and long history of cooperation with the government of the Khanty-Mansiysk Autonomous Okrug – Ugra. We have repeatedly developed presentations for the local fund My Business and even signed an agreement with them to develop branding and marketing kits in support of young and ambitious entrepreneurs.

For example, Le Redisca is a unique project that proves that nothing is impossible for people who believe in their work. Who would have thought that in the harsh, snow-covered Khanty-Mansiysk Autonomous Okrug – Ugra, an innovative gastrofarm for growing microgreens would appear!

We assembled a creative team and after intensive brainstorming developed the first brandbook concept. 

In particular, we set a goal to make the color range of corporate identity as “natural” as possible. To do this, with the help of a graphic editor, we copied the color of real vegetables - young lettuce shoots, dark green leaves and juicy sugar beets.

However, our vision did not coincide in everything with what the customer wanted - the brand pattern of parsley leaves did not fit, since the company does not grow this type of greenery. Therefore, it was decided to prepare a completely new concept, moving away from the usual plant species and emphasizing the innovation and scientific approach of the gastrofarm.

In the logo and corporate patterns, we stylized shoots of microgreens, which are grown on the gastrofarm "Le Redisca", for example, sorrel with the cheerful name "Sanguine". 

In the communication messages of the brand, we focused on the region in which the gastrofarm is developing. One of the main messages that was recommended for interaction with the audience was “A piece of Ugra in every corner of Russia”.

For example, in one of the variants of the UTP, we deliberately mixed different vocabulary: "Le Redisca" - superfood from Ugra! The result is a effervescent advertising cocktail that does not leave anyone indifferent from the wide target audience of the brand, which includes people from 14 to 65 years old who care about their health and love the taste of healthy, natural food.

The customer is satisfied and already uses our brand book when participating in all-Russian exhibitions and other ambitious projects.

And we are looking forward to new exciting tasks – it is nice to be aware of our involvement in the promotion of regional brands that aspire to become national, and in the future, possibly international.

Do you want to take your brand to the next level? Contact us and we will discuss the details of your project!