Development of a brand book for Setagor. How we placed a large map in a small circle
Goal
To convince the heads of industrial enterprises that Setagoras is a reliable partner offering a high-quality replacement for foreign oil and gas equipment.
Objectives
Create a unique corporate identity by developing a brand book that will help to form a holistic, recognizable image of the company
Implementation
Recently, we completed a major rebranding project for the Setagor Innovation Company. The customer has set an ambitious goal - to provide Russian oil and gas enterprises with products and equipment of its own production, making a worthy competitor to the departed foreign brands.
The company is very young, founded in 2020, but has already assembled a reliable team of experienced specialists. It remains only to ensure a stable flow of orders and load production for several months ahead. To interest promising customers will help a strong brand.
The company already had a logo familiar to many customers. Our task was to refresh it, making it more relevant, but to preserve the main feature – inscribed in the letter “O” map of Russia.
Since the company operates in the Far North, we have chosen a range of colors from cold shades of blue.
We paid special attention to the choice of font. He had to give rigor and solidity to the logo, while organically look with the silhouette of the map in the letter “O”. For this task, Arkhip is an elegant, original font that looks modern and not catchy.
In the corporate pattern, we used a blue hexagon drawn with thin lines. Several variants of the brand carriers were designed in the form of mocaps, showing how you can use a new pattern in daily work, for example, on business cards or envelopes.
In the communication strategy, we have offered several options for a unique trading offer. For example, one of them sounded like “Setagor”: innovations that are not afraid of cold and difficult conditions!
Setagoras is located in Surgut, the harsh northern region, and supplies its products to the nearest oil and gas and industrial enterprises.
Result
Setagora's management appreciated our efforts. Especially they noted the logo, which remained recognizable due to the map, but at the same time became modern and more strict, like the company itself.
The corporate identity developed by us is currently actively used by the customer in a variety of areas - from the creation of souvenirs to the organization of exhibitions.
Do you also want to get a brand book that expresses the individuality of your company and helps win the sympathy of customers? Contact us and discuss your project!
