Brandbook for Sakhalin Turbine Service. How we painted a real factory

We were contacted by Sakhalin Turbina Service. It serves equipment in the oil and gas industry. Among the regular customers are Rosatom and Gazprom. The customer wanted to find a recognizable style, so he asked us to make a brand book. The company is interested in the fact that we have already cooperated with Rosatomand Gazprom. We humbly confirm it was.

Sakhalin Turbina Service operates in the Far East, and we decided to associate the logo with one of the symbols of the region – a whale. It represents power, scale and stability. On the back depicted three fins that resemble the teeth of gas turbines. Of course, a reference to the company. This is a floating marketing kit (badum-tss!).

Fins of different colors, each has its own meaning:

• Blue: the sea where oil platforms are located.
• Blue: burning natural gas;
• Silver: modern equipment.

We chose fonts. A minimalistic aesthetic is suitable for the client, so decorative elements were excluded. Used a strict Montserrat: it is easy to distinguish even from afar, on the flag of a passing ship. The pair offered a classic Verdana font - for example, for reporting documents. The name "Sakhalin Turbine Service" was recommended to write in italics. This adds dynamism and conveys that the company is constantly evolving.

Created a pattern - a corporate graphic element. It was a gas pipeline. It was presented as a smooth dark blue lines. Using the pattern, it was emphasized that the company has a long history, like the pipes themselves - it has been on the market for 15 years.

In addition to identity, we were instructed to think through the internal and external design of the plant. The building was planned to be covered with sandwich panels. Pretty appetizing, but we advised seasoning: paint the panels in the colors of the logo and lay out the mosaic. So the enterprise would be like a factory of science fiction films.