Development of a brand book for the company "Gifts of Ugra". How the customer’s love of the business charged us with inspiration n
Goal
To help the Ugra company, which is engaged in the assembly and processing of wild plants, to arouse interest and win the trust of customers
Objectives
Develop a brand book that will help to disengage from competitors and form a marketing strategy for brand development
Implementation
This is one of many exciting projects that we have implemented in cooperation with the government of the Khanty-Mansiysk Autonomous Okrug – Ugra. Despite the fact that over the past few years we have brought to life a number of bright ideas together, this brandbook has become special for us.
The owner of the Gifts of Ugra is engaged in the production of berry desserts, mushroom caviar and other natural treats from wild plants. He literally radiates sparks of love for his work. We love our job, too, so it’s no surprise that we found common ground.
The development of the concept began with the selection of colors. We were inspired by the colors of the gifts of the picturesque Ugra taiga - blueberries, blackberries, raspberries and mushrooms.
Brand pattern, which will become an important element of packaging and advertising materials of the company, must certainly cause the appetite of customers. So we decided to reflect in it young green leaves and juicy berries: red cranberries and yellow sea buckthorn.
We were so fascinated by the project that we even felt like forest elves – our ears were sharpened at every mention by the customer of new wishes and interesting ideas.
Selecting communication messages for the brand, we started from the fact that the key ideas here are soulfulness, naturalness and rich taste. The buyer had to feel that “Gifts of Ugra” like kind relatives from Siberia, who cordially share with him delicacies of their own production. This message was read in the slogans we developed, for example: “Created by nature, gathered with the soul.”
Montseratt’s clean, slightly rounded font does not overload the brand’s corporate identity with unnecessary meanings and is easy to read even in the smallest size. This makes it very convenient to use on packaging.
The logo consists of stylized images of berries and mushrooms combined in the shape of a circle. In traditional culture, the circle symbolizes openness and friendliness. Such associations correspond to the nature of the product, which absorbed the breadth of the Russian soul and the richness of Ugra nature.
Result
Gifts of Ugra increase their recognition and confidently win the loyalty of an increasing number of buyers. Our brand book has become an effective tool to achieve these goals.
Note that the broad smile of the customer during the presentation was a pleasant reward for us for long hours of work. Not only did he energize us with his enthusiasm during the work, but he also made it easier from the start: he articulated his wishes clearly and at the same time gave the studio designers creative freedom.
We hope that soon the products of the brand “Gifts of Ugra” will appear on the shelves of stores in each city, so that residents of our country have the opportunity to try real Siberian delicacies.
Do you also want to create a brand that does not leave the target audience indifferent? Contact us and discuss your project!
