Development of a brand book for the Sakura sweets store. How we delightedly created.

This case has become one of our most “oriental”, not only in geography, but also in spirit. Thanks to our cooperation with the Government of the Khanty-Mansiysk Autonomous Okrug – Ugra, a couple of entrepreneurs approached us. These are amazingly energetic and inventive people who travel the whole family in a trailer around Russia, blog on YouTube, and recently decided to start their own business.

And they chose a noble mission - to bring parents and their children closer together. So a Japanese sweets and gifts shop was opened that needed branding.

Our customers have given us full freedom of action. Our designers were excited about this project, because it was possible to create delight.

We thought through everything with Japanese scrupulousness, down to the smallest detail. For example, the KD William Regular font was selected for the logo, which, thanks to its curls, remotely resembled Japanese characters.

For the main text, we used an ultra-modern sans-serif font - Manrope Light. It reads easily in youth.

Selecting the color scheme, stopped at a combination of black, white and neon-pink. This is the color of the Tokyo streets, flooded with the light of the mysterious lights of the eastern metropolis.

Particular attention was paid to communications. We gave advice not only on what to say, but also how to say it. In general, we tried to connect sweets and anime as much as possible. This was played out in phrases such as “Fantasy taste of anime adventures”.

We were also good at designing a set of icons, drawing samurai, ninjas and pagodas.

All this was done to solve a specific business problem – to let the audience know that the brand shares their interests.

And, of course, we tried these sweets ourselves, because it is important to know the product that you are promoting! For a few days, we immersed ourselves in the world of Japanese culture, imagining ourselves in the place of anime enthusiastic teenagers.