Brandbook for the architectural bureau of the MOA. How we brought our customers closer to the era of rebirth

We were approached by the Open Architecture Workshop, or MOA. This is a company that designs buildings in a minimalist style. One of the buildings is the premium apartment complex "Vereshchaginskaya dacha" in Sochi. The customer ordered a brand book. Such a task for us is classicism, but not devoid of pleasant romanticism. Let's help architects enter the era of rebirth!

It turned out that the client had previously turned to another design studio, so he already had a brandbook. By the way, the work is qualitative (we do not consider it shameful to note the success of competitors). One thing: the result did not suit the leadership. It had to be better than in the previous version. Sit in the pose of “Thinker” Rodin – and the idea was born.

We have carefully studied the client’s wishes. They took out a thick notebook, took out their favorite pen, pricked their ears. The interview was something like this:

• Your Perfect Brandbook – What Is It?
• Simple, calm, confident. 

Not another word! Conciseness and serenity were transmitted through the union of black and white. They also added strength - with the help of a dark red color.

There are two versions of the logo. The first is a continuous curve line that draws the silhouettes of a house and a pencil. Agree, the images for the architectural bureau are convincing. The second is writing the letters “MOA” in bold. The rules of use indicated that you can not compress and stretch the logo, change the thickness and add shade. Here are some examples of how not to look.

They came up with a pattern - a graphic element of the brand. They became a chequered grid on paper, which helps to align the drawing. Strictness is appropriate here: the architects of the company just create buildings in a restrained design.

There are five options for a unique trading offer. Here are three of them:

• Buildings that reflect your uniqueness
• Your vision is our creative challenge.
• “Your tasks are our creative possibilities.”

They chose Roboto Light. He is soft, slim, serious, but not too much. It is convenient to read, and we demonstrated it on ten media: from the envelope to the passport of the object.