Development of a brand book for the company "Sphagnum". Ugra moss conquers the world
Goal
Ensure that the brand image is holistic, recognizable and trustworthy
Objectives
Develop a brandbook that would describe in detail the elements of the brand and the rules for their use
Implementation
The Khanty-Mansiysk Autonomous Okrug - Ugra is a picturesque region where many ambitious and hardworking people live. One of them is the owner of a company selling natural moss, who approached us as part of obtaining state support. The development of the brand book was paid for by the Government of the region. It is good that our country has such effective measures to promote business!
Before that, the customer had a sad experience with other designers. For example, the images they found on the expanses of the network were not sphagnum, but a different type of moss - the contractors lacked attention to detail.
We got to work enthusiastically. First of all, we painstakingly studied hundreds of pictures on the Internet in search of the right type of moss, but everything was wrong. Then our senior designer came up with a brilliant idea - to connect artificial intelligence to the solution of the problem. I had to tinker with the formation of the TZ, but the result was worth it - the customer was delighted with the detailed images of the very sphagnum, and even from the best angles.
In the corporate pattern, we stylized sprouts. On the one hand, it symbolizes the moss itself. On the other hand, emphasizes the function of the product - because it is actively used in floriculture, for example, in the cultivation of orchids.
The logo in salad color depicts a young sprawling escape.
Selected font Inter, designed specifically for reading on computers and smartphones. This readability makes branding truly friendly.
In the communication strategy, we put ideas that are as consistent as possible with the values of the company.
- the power of green technologies - because sphagnum is collected using special modern equipment that does not harm the soil;
- Responsibility to nature – this message plays a big role in the brand philosophy.
We have developed a very constructive interaction with the customer: he treated our expertise with confidence, and we tried to take into account his wishes as much as possible.
The management of the company remained quite the project and noted our high professionalism.
In the process of working on the project, we went a little beyond the agreed budget: it was necessary to develop a package design and a card for marketplaces. But, since working with the customer was one pleasure, it was decided to give Sfagnum a new stylish packaging and design of cards designed in accordance with the brand book.
The surprise, joy and gratitude of the customer became a touching reward for our efforts.
Result
A brand book has been developed that will allow Sphagnum to maintain its integrity and attractiveness in the eyes of the target audience. Now the advertising materials of the company are decorated in a single style, and the product itself is sold in a cool modern packaging that speaks for itself. And the customer left such a pleasant impression that we hope to work with him again.
Do you also want to capture the hearts of customers with a bright and modern design? Write us in the mail. info@veonix.ruLet's talk about your project!
