Medical Website Development
A medical website must earn the trust of patients, search engines and regulators. We know how to satisfy all three
Features of sites for medical institutions
A medical website is different from corporate portals and online stores. He simultaneously represents the clinic and solves the patient's problems. Modern resources should be a tool of Self-Service: answer frequent questions without calling the registry, allow visitors to choose a doctor and make an appointment at a convenient time, receive test results, and so on. In turn, this unloads administrators and creates a feeling that the clinic is always in touch.
What patients and inspectors expect:
- online record with the choice of doctor and time;
- detailed profiles of specialists with photos, diplomas, experience and reviews;
- licenses, certificates and legal information;
- services with prices and description of procedures;
- version for the visually impaired and adaptation to mobile;
- Protection of personal data.
Search engines categorize medical sites as YMYL (Your Money or Your Life) – resources that affect health and quality of life. For them, the requirements are higher than usual: you need transparent content, certified data and accurate submission. In conjunction with the principles of E-E-A-T (experience, expertise, credibility, reliability), this becomes the basis of trust, both in patients and in algorithms.
Different institutions use their own emphasis:
- private clinics - transparent prices and contracts, the possibility of VHI service, doctor ratings and cases;
- state clinics and hospitals - department schedules, emergency contacts, hospitalization rules, map of buildings;
- dentistry - price on materials and methods, sterility protocol, before / after photo, work guarantee;
- diagnostic centers and laboratories - terms of results, preparation memos, personal account with the history of analyzes;
- children's medical centers - photos of play areas and offices, information about vaccinations, profiles of pediatricians, advice for parents;
- Cosmetology - before / after photos, certificates and compositions, description of procedures, contraindications and recovery period;
- pharmacies and pharmacy chains - availability by points, analogues / generics, fast reserve, loyalty program;
- Online stores of medical products - filters for diagnoses and brands, comparison, instructions and videos, return conditions.
Portfolio
Redesign of the premium dental website <br/> 32 out of 32 clinics without losing SEO positions
Creating a website for the family clinic ZIM. For those who heal with soul
Redesign for the Marshak Clinic website. How we performed complex therapy without side effects
Why the clinic needs its own website
Research shows that two-thirds of patients opt for online recording. Where it is, the level of “missing” patients drops significantly – on average, 2-3 times fewer no-shows than when recording through calls. In addition, people prefer to register after hours: in the evening or on weekends, when you can calmly look at the windows, check the calendar and make a visit schedule, where you can dock several specialists without a long break between them.
If a clinic only has a record through an administrator on its phone, it loses patients twice. At the entrance, a third immediately leaves - about 30 out of 100 do not even call and do not want to wait on the line. Of the remaining, some do not reach the reception: the average rate of no-shows during a telephone record reaches 20-30%.
The development of a site with an online record leaves 85-90 patients out of 100 on the schedule instead of 50-60. The difference turns into dozens of receptions and thousands of rubles a week.
Stages of creating a medical site
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01
Familiarity.
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02
Analysis and strategy
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03
Structure and content
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04
Design
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05
Programming
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06
Testing and launch
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07
Support and development
Advantages of ordering a medical site in Veonix
We understand the laws and regulations for medical sites: licenses, certificates, personal data policy, everything will be taken into account. We work to make patients feel good: the online recording form will be such that even your grandmother can cope with the TeXet button, and the results of the tests will be downloaded directly from the laboratory. Carefully select photos of doctors for profile, if necessary, organize a professional photo session, build trust with the help of transparent prices, reviews. When preparing texts, we take into account the requirements of search engines and remain within the framework of ethics.
How much does a website cost for a clinic
The price of the medical site: $15,000, this is the necessary minimum with the analysis of competitors, unique design and texts, layout and programming, 1C-Bitrix license and a lifetime warranty. At a luxury high, there may be quilting development, comprehensive promotion and other services, but the cost will rise accordingly.
Technology for Medical Websites
We collect the stack for the task: from a typical clinic site to a medical aggregator with personal accounts, integrations and a load of tens of thousands of users. WebGL, React, Node.js, CDN and other technologies allow you to realize the most ambitious idea.
Our clients
Websites for every industry
We develop every type of website
Key staff
Customer reviews
Read everything
Questions and answers
How to ensure the safety of patient data on the medical site?
Will there be an online recording system on the site?
Will the site meet the requirements for online resources of medical organizations?
Is it possible to integrate the site with MIS?
Will it be possible to fully use the site from a mobile phone?