Development of an
online store

Full development cycle

Offline sales are declining, assortment limits growth, and customers want more choice? Are you ready to sell all over Russia, but the current site slows down and prevents you from making orders? Or do you have a niche product that is difficult to promote without online tools? Do you recognize yourself in at least one place? Then it's time to change the approach.

We take care of the entire process of creating an online store, from market research to launch and post-support. You don’t have to look for contractors, monitor their work, or worry that someone will disappear at the most important moment. All web studio specialists: analysts, developers, designers, marketers, testers, work in the same team and coordinate the development stages with each other.

Stages of creating an online store

• 01

  Acquaintance and data collection

  We need information from you first. Fill in. briefAfter that, we will arrange an interview, where we will discuss the expected results, compile a list of tasks and fix the terms and amount in the contract.
• 02

  Analytics

  We study competitors, assemble a semantic core, create a catalog structure. For the store, it is important to provide filters, sorting, search, product cards. Errors at this stage are expensive, so we carefully check the logic of navigation.
• 03

  Design and UX

  The main task of the online store is to get the user to the purchase. We think through a basket, a purchase mechanism, a personal account, loyalty programs. We test how convenient it is to order goods in two or three steps.
• 04

  Design and development

  We make an adaptive layout so that the store works on any device. Connect the functionality of the basket, filters, payment, delivery. Check the stability of work on different browsers and under load.
• 05

  Integrations

  Connect 1C and CRM: residues are updated automatically, orders immediately go to the manager. We implement analytics services, IP-telephony and virtual PBX, connect advertising, metrics, etc. If you want to receive applications via Telegram or send SMS notifications, we will also do it.
• 06

  Filling with content

  Upload products, descriptions, photos and videos. It’s critical for the store to keep the cards complete and unique – otherwise both sales and SEO suffer. Therefore, we write texts that people and search engines like, if necessary, we will hold a photo shoot or shoot video reviews.
• 07

  SEO optimization

  At the online store level, SEO is not just about text. If the pages load for 5 seconds, the buyer will go to the competitor, and if the filters are not indexed, half of the range will not be in search. We check the download speed, correct URL, linking categories and products. This has a direct impact on positions and conversions.
• 08

  Automation of the work of managers

  Automate routine: scripts bill themselves, send notifications, change prices. The site works 90% autonomously, to manage an online store is enough one person, we will teach you how to deal with the functionality.
• 09

  Testing and launch

  We test each scenario: add to the basket, order with courier delivery, pay with a card, receive a confirmation letter. Check notifications, discounts, promotions. After that, we move the store to the domain and hosting, turn on the CDN.
• 10

  Support and development

  After the launch of the store, it is important to monitor the stability of its work, connect new services, refine the functionality. Come back, we’ll help scale, add regional subdomains, and adapt the catalog to a new market.
• 11

  Promotion of the online store

  In order for the site to be in the first place in search, in the Commodity Gallery, in contextual advertising and in ads in social networks, a range of services is needed. forward. Contact, bring you to the top and make sure that customers come to you, not to competitors.

The technologies we use

We make online stores on 1C-Bitrix – it is 100% Russian CMS, resistant to sanctions and ready for high loads. It is easily integrated with 1C and CRM, supports a catalog of any complexity, promotions, discounts and loyalty programs. We are official partners of Bitrix for more than 7 years, so we know how to use the platform to the maximum.

For projects that need access to the international market, we can build a store on Shopify. If tasks require flexibility and modularity, WebAsyst Shop-Script will do.

The technology stack is selected for the project:

• for a small soap store-private enough ready-made engine and adaptive design;
• For a marketplace with thousands of products, React, Node.js and WebGL are needed to ensure that filters work instantly, 3D review is loaded without delay, and personal accounts, shipping and payments are linked to one system.

We amplify complex web platforms with modern technologies: artificial intelligence, cloud solutions and big data. This allows you to create projects that analyze data and predict demand.

Why choose us

We go above and beyond

The largest Russian and foreign companies choose us because we can make a complex project of any complexity. You can also order other services.