Government PR
Government PR: we build an image strategy to increase public loyalty and build a reputation for strong leadership
PR services for government agencies
Public relations for government agencies is an essential part of public administration. It helps communicate the work of public authorities and strengthen public trust.
We help you use information opportunities and build a trusting dialogue with the audience. We ensure the harmonization of private, public and state interests.
Working with public opinion
We build strong public relations, strengthen trust in public institutions, and organize effective communication with the target audience.
- analysis of publications and comments in social networks, instant messengers, corporate channels, organization cards, and video hosting sites;
- eliminating negativity through processing objections;
- crowd marketing - posting comments on forums, review sites, directories, blogs;
- publishing videos on video hosting sites and social networks.
Working with the media
We analyze the information flow and draw up commercial proposals for government PR. We establish contacts with the press in order to clearly convey to the population the initiatives and achievements of municipal and government services.
- publication of press releases;
- preparation of articles;
- placement of links.
Launch of advertising
The goal is to increase your audience reach on the Internet. We set up contextual, targeted, banner advertising. We set the task, with the help of promotion, to bring PR of public authorities to a new level.
- Yandex Direct;
- Telegram.
Outreach
Paid advertising with bloggers, influencers and popular public pages. We establish connections with opinion leaders for profitable cooperation, exchange of links and PR of government organizations.
- relevant partners;
- calculation of campaign effectiveness;
- building a publication strategy.
SEO promotion
We raise the site in search results. We improve the usability of the resource - we increase the convenience for the user. We monitor the criteria that influence ranking, set up meta tags, and evaluate the relevance of the content.
- internal and external optimization;
- technical audit - checking the functionality of the site and correcting errors;
- link building - placing links to a website in third-party resources;
- expansion of the structure - the totality of all landing pages;
- attracting traffic.
Preparation of multimedia materials
Content is one of the main parts of promoting government organizations. It has the function of attracting and holding the attention of the audience. We provide the necessary and complete package of materials.
- videos;
- banners;
- leaflets;
- brochures;
- stands.
Cost
PR activities of government bodies
from $1,000
We offer an integrated approach
Individual strategy
We develop a strategy based on the specifics of your department and the goals you set. We stand for maximum efficiency and direction of action.
Content Creation
Our experts will prepare high-quality communications materials, including press releases, articles, videos and infographics, that will highlight your benefits.
Digital Marketing
SEO, contextual advertising and work in social networks - we expand your online presence and attract new audiences.
Media monitoring
We monitor mentions in the media and analyze the data received to optimize the plan and improve work with the audience.
Free Consultation
We are in constant contact with the client, provide reports and analyze the results.
You get not just PR, but a reliable partner who cares about your reputation.
We use only proven methods and tools to ensure that your activities are recognizable and valuable to citizens.
Our advantages
Operation scheme
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01
Client request
The client contacts through a convenient communication channel: a form on the website, email or telephone. We value your time and respond to requests as quickly as possible. We are accepting an application for work.
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02
Project kickoff
We send a brief to collect information and conduct an interview. We are preparing a preliminary interaction plan. We identify needs, define goals and first steps for PR of government organizations.
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03
Strategy development
Based on the information received, we develop an individual PR strategy for government organizations, which includes identifying the target audience, communication channels and key messages. Once the structure is developed, we present it to the client for approval. We take into account your wishes and adjust the plan in accordance with your feedback.
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04
Project implementation
We create information materials and use digital marketing tools. Increasing visibility in the online space. We provide monthly reports on the results of the work done and make recommendations for further improvement of the strategy.
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05
Analysis of results
We continue to monitor key performance indicators: audience reach, level of involvement, number of hits and conversion. We discuss the results with the client, which allows us to make timely adjustments to the strategy.
Our clients
Who benefits from PR?
Government PR is an effective tool for government agencies, companies, and enterprises that seek to strengthen public relations and increase awareness of their initiatives.
Who is applying:
Government institutions
Strengthening the image and informing citizens about important programs
Municipal authorities
Promoting local initiatives and improving interaction with residents
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Educational institutions
Drawing attention to educational programs and achievements
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Health authorities
Coverage of new medical services and innovative technologies
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Cultural institutions
Increased interest in cultural events and the arts
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Politicians and other persons
Formation of positive public opinion
Why do you need PR?
Why use PR
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Loyalty
Strengthening trust in government institutions -
Population participation
Citizen involvement in projects -
Informing
Public Alert Improved perception
Creating a positive image
