Your story is your brand
The concept of a personal brand has long ceased to refer exclusively to show business stars and politicians.
Working on your public image is an integral part of success in many areas.
A personal brand is a unique combination of your personality, values, skills and experiences,
which attracts the attention of the audience and helps to establish an emotional connection with them.
Who needs a personal brand?
There are 4 categories that we recommend working on self-PR
Business leaders and entrepreneurs
Promoting your personal brand and building your community makes it easier to attract new clients and establish partnerships.
Startup owners
Developing a personal brand increases loyalty and trust, and helps find investors.
Experts
Doctors, lawyers, managers, marketers, digital specialists - whatever professional field you belong to - if you want to have the best conditions, work with top customers, you simply need to promote your personal brand and advertise.
Bloggers
The higher the recognition and popularity of such people, the higher their value to advertisers.
After all, it is difficult for an unpopular blogger to conclude a large advertising contract.
The price includes:
- positioning
- PR strategy/media
- communication strategy
- logo or monogram
- design of social network accounts and content
- rules of visual communications
- brand book
- photo shoot
- presentation
The price does not include:
- website
- stylist's work
How will we work on your personal brand?
- Let's define goals.
What do you want from PR: for example, to increase your own value in the market as a specialist, or to increase business sales? The goal you set will determine: promotion strategy, audience, publications and the entire process of building a personal brand.
- Let's unpack the personality.
We’ll help you identify your archetype, highlight your expertise, and create a sincere and attractive brand from scratch that will meet your PR goals.
- We segment the target audience.
We will conduct research and describe in detail the needs and interests of the target audience. Let's determine how your knowledge and expertise can help readers. All this will further simplify the preparation of content for the project.
- Let's develop the kernel.
We will describe in detail the image and values that we will broadcast to the audience. Let's determine the appropriate tone of voice.
- Let's create a PR strategy.
We will select channels for the most effective promotion of your personal brand. We will compile lists of media and social networks that are best suited for a specific person and advertising your project as a whole. Let's decide on the formats of publications and articles.
We are ready to take on the further development of our personal brand. Engage in maintaining accounts on social networks, PR communications, writing articles and posts, preparing visual content.
Is it possible to create a personal brand on your own?
There are examples of bright personalities who independently went the whole way of promoting and creating a personal brand. But such work requires a deep understanding of strategy, marketing and audience psychology. And also a special flair that helps to remain interesting for readers.
We will free you from the need to conduct research on your own, apply complex marketing technologies for promoting and developing a brand from scratch. We will also help you take a fresh look at your personality and reveal its potential. Therefore, you will be able to devote yourself 100% to your professional activities.