A successful product launch on the market is impossible without a strategy for creating a memorable brand with clear positioning. If a product or service fails to connect with its audience, this will lead to financial losses that will be difficult to compensate.
What does product branding do?
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01
Increases awareness
A strong brand helps a product stand out in the market among many competing competitors. Developing a unique image and identity increases recognition and appeal to consumers.
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02
Increases the value of the product for the buyer
A strong brand can increase the value of a product in the eyes of the consumer. Buyers are willing to pay more for a product that is associated with quality, reliability and prestige.
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03
Reduces decision time
A well-designed brand helps consumers reduce the amount of time they spend researching to make a purchasing decision. It becomes a benchmark and symbol of quality.
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04
Strengthens the product-consumer connection
Brands form emotional connections with consumers, evoke positive associations and make products a more meaningful part of the customer's life.
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05
Increases confidence
A successful brand allows a business to expand its product line. Consumers who are already familiar with the brand tend to trust and purchase new products from the same manufacturer.
Cost of developing a product and product brand
The price includes
- Creating a creative product brand concept
- Product positioning
- Communication strategy
- USP (unique selling proposition)
- Logo development
- Creating a corporate identity
- Brand book – up to 50 pages
- Design of corporate identity media - up to 10 pieces to choose from
Not included in price
The price of creating turnkey product branding
$7,000
What will you get by creating
your product brand?
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Unique Value Proposition (UVP)
The consumer can easily read the competitive advantages of your product, understanding what its value is and how it differs from analogues.
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Vivid identity
A strong logo and corporate identity influence brand recognition. The product stands out among hundreds of competitors and remains in the memory of consumers for a long time.
- Consistency
Packaging, advertising, communications and other brand elements will work as one, forming a coherent image of the product in the eyes of customers.
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Emotional appeal
Your product will evoke positive emotions and be associated with certain values, lifestyles or ideals of the target audience.
The main stages of creating a product brand
01
Dating
You fill out brief, and then we hold a meeting - in person or online. We determine the goals and objectives of future branding work, record your wishes and deadlines for the project, and sign an agreement.
02
Strategic session
This is an extremely important stage of branding, where we, together with you, will determine the potential of a new product/service and create the basis for a brand strategy.
03
Research
We analyze the target audience of the product, its needs and expectations. We study competitors. We formulate what consumer problem our product solves and how it does it. We conduct a SWOT analysis aimed at an in-depth study of the product itself. This is what will become the basis for product positioning and branding in the future.
04
Formation of a product brand
At this stage we will create a holistic brand image. We will develop a positioning that will determine the type of external communications and the expected impact of the product or service on the audience. We will create a brand platform and write down the mission, values, character, emotional and rational advantages, differences from competitors. We will develop several corporate design options that will attract attention and be remembered by customers.
On the
one wave
In addition to product branding, we also work with other types of branding, including creation and development of company brand, persons, etc.