Guideline
development
We will create a premium guideline that will preserve the uniqueness of your identity
Guideline — this is a detailed instruction on how to use the company’s corporate identity. In this document you will find rules for using colors, fonts, patterns, logo, company trademark and other elements.
Why do you need a guideline?
The guideline is indispensable when creating any marketing materials - from an electronic banner and poster to a multi-page website. With the help of a guideline, any designer will be able to embody your brand in the desired style - exactly as you intended it.
How often have you encountered such problems?
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Each designer draws layouts for you in his own style.
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There is no uniformity in the brand design: the website is not designed like a presentation or business cards.
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Production always confuses graphic elements and shades, and as a result, prints are rejected.
It will save you from these and many other problems guideline.
Guideline and brand book. What's the difference?
Guidelines and brand books are not the same thing, but rather parts of the whole. Brand book is a reflection of the brand platform and contains information about the brand history, positioning, mission and values, target audience, corporate style.
Guideline — a technical document with a set of standards and rules for visual brand identification:
- logo size and aspect ratio
- exact color codes
- names of licensed fonts and their sizes for headings, body text, footnotes, and so on.
What does the guideline consist of?
The content is individual for each company, but the structure of the guideline is the same.
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Logobook
Logo parameters, its size and palette, security margin (free space around the logo), possible background, order, as well as examples of correct and incorrect use of the logo.
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Corporate colors
List of colors, their numbers in color systems, order of application of color schemes.
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Patterns
Branded patterns, their shades, principles of application and visual examples.
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Illustrations
Photographs, illustrations and rules for their use.
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Fonts
List of recommended fonts, their sizes, hierarchy.
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Packaging
Recommendations for packaging design in accordance with the corporate style.
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Souvenir and promotional products
Design of various branded products: pens, notepads, calendars, caps, T-shirts, keychains, magnets and other types of merch.
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Interior and exterior
Office design, furniture and interior design, signage, staff uniforms and company transport.
Do you want to order the development of a guideline?
or find out the cost of creating it based on individual parameters?
Call us at 8 495 109 77 65
or request a callback
We have already helped hundreds of clients develop their corporate style and maintain their identity using a guideline. Be among them and boost your brand to the maximum.
How we develop our guidelines
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Introduction
You can contact us by mail, phone or through the application on this page. We conduct an initial introduction and ask you to fill out a short briefto better understand your company's business. We plan a meeting or call where we discuss goals and objectives, record your wishes and determine the deadlines for work.
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We analyze and develop a strategy
We dive into your niche as if we’ve been working in it for years. We study competitors, including foreign ones, to develop a strong design that will set you apart from the rest.
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We develop the design
We determine brand colors, select licensed fonts, buy photos from photo banks. We develop several options for using the logo and examples of design of corporate identity media and its elements.
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Layout of the guidebook
We compile the entire design into a stylish, laconic professional electronic guidebook.
Cost of developing
turnkey guideline
from $2,500
What's included in the price:
- creative design concept
- development of corporate colors
- selection of licensed fonts
- selection and purchase of photos at our expense
- page design example
brand on social networks - creating patterns
- brand media design
style - up to 5 pcs.
