Development of selling websites - fundamental principles
Development of selling websites - fundamental principles. Veonix design studio will talk about how to turn a website into a tool for increasing profits.
How to turn a website into a tool for increasing profits? To do this, you need to meet several mandatory requirements. Any entrepreneur should know these criteria. After all, they help evaluate the professionalism of a web developer and understand how well your website meets your business goals!
User convenience
It is very important that the site visitor feels comfortable.
Ideally, when a person visits a website and immediately understands where to find something. He can get to any section in 1-2 clicks.
To do this, we carefully consider site navigation. The menu should be convenient and intuitive.
We need to guide the user along this “ladder” as easily as possible:
- I went to the site;
- Found a section of interest;
- I was convinced that it was worth ordering the goods here;
- Placed an order quickly and easily.
Our task is to ensure that at each of these “steps” the user spends as little time as possible and makes a minimum of effort.
It is important to remember: the modern Internet user is spoiled. If he doesn’t understand something on our website, he’ll simply go to competitors rather than figure it out.
Readability and clarity
Write voluminous texts dark on light. Don't use too fancy fonts, be careful typography rules.
Write in the client's language. Any product or service needs to be described in words that the target audience can understand. Imagine that you are telling your friends about something useful.
For example, when describing a smartphone on a website, it is important not to list technical data, but to say that this model has a particularly high-quality camera and charges for as long as 18 hours!
After all, dry characteristics will be understandable only to those who are interested in technology, but absolutely anyone will understand such a sensible comment!
Modern design
If the site has not been updated for a long time, then this is noticeable. Some outdated technologies may be used that impair functionality. And in general, such a site loses compared to its competitors.
Why is modern website design one of the factors of trust in a company? Users are simply becoming more sophisticated.
Once on the site, a person involuntarily evaluates its quality, as if finding himself in an unfamiliar hotel.
A person may not understand anything about design, but on an intuitive level, a “dinosaur site” will seem unworthy of trust!
Therefore, every few years, redesign the site, that is, update it with professionals.
Target Audience Relevance
When creating a sales website, it is important to constantly keep in mind the image of your typical client. Texts and images must be created for a specific target audience.
For example, if a website is being developed for a manufacturer of exquisite women's cosmetics, then a sophisticated, sublime style and unusual animation would be appropriate. In turn, on conservative corporate website for selling insurance services sparkling creativity can be completely unnecessary. But it will require strict alignment of lines and precision of wording.
Always keep a portrait of an “average” client in your mind’s eye and ask yourself how clear your copywriting will be and how attractive your design will be to him.
Unique Selling Proposition
When it comes to purchasing an expensive product, a potential client often compares offers from different companies. To do this, he visits several sites. Accordingly, you need to attract his attention with some key difference from your competitors.
To find such a highlight in your own business, you need to carefully and impartially compare it with other companies.
This is how a USP is created - a unique selling proposition. It is usually formulated in the form of a succinct title with an explanatory subtitle on the main screen.
For example, one of our clients, Tims Group, the website uses the wording “Individual architectural solutions, construction and design.” This emphasizes the key feature of this company - its employees build cottages and villas according to unique designs, tailored to the needs of a specific customer.
We wish you maximum sales conversions. The main thing is to be attentive to details. Our specialists take into account dozens and hundreds of factors when developing a website. After all, in order to succeed in the competition, you need to strive for excellence!