5 situations when a company needs a presentation

As a rule, companies make presentations only once - when entering the market. But acquaintance is not the only reason for creating a brand presentation. This tool can be used in different ways. 

Catch 5 situations when a presentation is useful when interacting with shareholders, potential investors, partners and clients.

Brand Foundation Day

Use the date of registration of the company or the birthday of the founder to remind yourself, summarize, and talk about your advantages.

You can fill your slides with numbers, bright and clear graphs, and information about awards from recent years. Such a presentation will increase loyalty and trust in the company among potential employees, partners and clients.

The report can be done every December and include the results of the year. For example, someone contacted us for such a presentation insurance company "Paritet-SK". In the project, we reflected the client’s financial stability and confidence in the future.

Launch of new products and services

New products are another great reason to create a presentation. Reflect in it the features and advantages of new products and services. Indicate the addresses where they can be purchased.

Don't forget to dedicate one of the slides to your brand and provide contact information. This will turn your presentation into a beautiful and convenient business card. It can be used for mailings to clients, at meetings with shareholders and other events.

For example, we made such a presentation for international company Schneider Electric. The customer launched a new energy saving service and asked us to present it on laconic and stylish slides.

Rebranding

If the company changes, it is simply necessary to talk about it. After all, even the slightest changes in the name, slogan, packaging and style can make the brand invisible, alien and forgotten even for long-time customers and partners.

On the slides, write about how you came to change and what you changed. Explain how customers will benefit from the rebranding. Also emphasize that everything good and loved remains unchanged.

Contact us for this service luxury real estate agency NF Group, separated from the international brand Knight Frank. When working on the project, we emphasized calm and confidence and were able to prove that change is for the better.

Attracting investments

Many young brands are looking for investors. But not everyone knows how to loudly declare themselves. Create or order a cool, memorable presentation to attract investment.

Tell us about your mission and goals, as well as about the product, its features and benefits. Try to convey your values ​​and winning attitude through your slides. If a spark burns in your eyes, it will definitely light others too.

List the customer needs that your products and services satisfy. Don’t ignore potential investors: give examples of what they will receive in return for their investment. Income, a share in a business, involvement in an important project, helping the young and daring, the fulfillment of a cherished dream - hooks that will help draw attention to your company.

We have extensive experience in creating investment materials. So, a young man approached us premium women's clothing brand Agapium. After a series of consultations and in-depth analysis of the company, we developed a stylish presentation that convinced wealthy people to invest in a promising business. In addition to the presentation, we gave the client detailed instructions on how to make it one of the elements of the sales funnel.

Communication with employees

You can communicate through presentations with employees and colleagues.

With the help of competent, carefully designed and understandable slides, you can talk about the results of the year and innovations, highlight the best employees, conduct training, and remind about the mission and goals of the company.

For example, someone contacted us for such a presentation Sberbank. The company asked to present a new training course at the corporate university. The design turned out to be lively and modern, and the information was accessible and interesting. Confident in the result, we transferred the project for further use in the company.

As you can see, the reasons for creating a brand presentation are not limited to just acquaintance. The materials will be useful when launching new products and rebranding. Slides can be dedicated to the brand’s founding day, as well as addressed to employees and potential investors. Whatever the occasion, a presentation can be order from us.