Presentation for negotiations with a major customer

Every owner dreams of profitable deals and fabulous profits. Orders from large clients promise special prospects.

This includes stable pay, status, and a solid case study, which can then be proudly posted on the website.

And if one meeting or even a phone call is enough to sign an agreement with a small customer, then serious transactions require in-depth preparation.

This article has nothing to do with theory and assumptions. Here we share our own experience of partnership with the most enviable clients of the state. We tell you how we got contracts that our competitors only dream of and why they chose us out of thousands of options.

Let's first find out...

Which customers are considered large?

If we talk about business, then large companies are considered to be leaders in their industry (corporations, concerns, holdings). These organizations cover entire regions within a state and often develop internationally.

The scale of business giants is visible in all indicators:

• Number of employees
• Annual turnover
• Sales volume

Here are some TOP examples of the largest private companies from the Forbes.ru rating:

1. Lukoil
2. Surgutneftegaz
3. X5 Group
4. Magnet
5. Norilsk Nickel

However, a large client can also be a private person (for example, media personalities: Morgenstern, Buzova, Timati, Sobchak, Urgant, etc.). Stars need performance organizers, social media managers, brand managers, decorators, clip makers and other performers.

And the most serious category of large clients are government agencies (ministries, departments, top officials of the country, the Government).

By the way, if the contract is drawn up in the form of a government procurement (payment from budgetary funds), then the relationship between the customer and the contractor is regulated by Law No. 44-FZ. And these are our own standards and requirements for each stage of cooperation, starting with the presentation of the proposal.

Do you know why some owners don’t even dream of large orders?

It’s just that they have a strong opinion that all key clients have long been divided between a handful of selected performers!

Although in reality this is far from the case. EVERYONE has a chance. The main thing is to attract attention. And this can be done exclusively with the help of exclusive packaging of the commercial offer.

And here you need to give your best. As Coco Chanel said: “You never get a second chance to make a first impression.”

Performer selection criteria

A large customer is demanding. It has the most stringent conditions and high demands. Therefore, the message should be woven into the presentation as a red thread:

Tell us how you are going to solve the customer’s problem, describe the entire future process from concept to predicted results. Prepare answers to the questions:

"Why should we choose you?"

“What are the guarantees that you will cope with the assigned mission?”

Remember, they choose experienced, proven, reliable performers with a crystal reputation. Therefore, startups have practically no chance.

So guys, we're there. Let's find out what stunning packaging for your offer should look like.

5 signs strong presentation under million-dollar contracts

Let's digress a little and remember the most stylish royal couple in Britain: Prince William and Duchess Kate. With all their capabilities, these guys choose elegant classics. Their calling card is an impeccable and discreet style without flashy, bright, acidic accents.

High-quality fabric, simple cut and basic shades - this is the fundamental secret of a style icon of the King & Queen level!

What can we take from this to solve our problem?

A presentation for negotiations with a major client needs to be made simply and tastefully!

Here are the main distinguishing features of the “royal” design:

1. Stylish presentation. All elements are selected in the same style. Each new slide is a natural continuation of the previous one.

2. Clear structure. The entire project, from the title screen to the final screen, is built along a logical and consistent chain. Key points that need to be conveyed to the customer are placed in the correct blocks.

3. Modern format. Classic doesn't mean outdated. Use popular trends, but without fanaticism.

4. Minimalism. Pile of text and unnecessary details make it difficult to concentrate on the presentation. Use a solid background, simple geometry, and don’t get carried away with shadows and gradients.

5. Simple and understandable language. Express yourself in the manner of your target audience. Avoid complex terminology and jargon.

6. Visual restraint. Use no more than 3-5 colors (3 primary and 2 tint). A more colorful palette will not fit into the framework of elegant classics.

7. Selling texts. Instead of empty, loud promises, use specifics. Numbers, facts, experience, and cases on the topic will come to the rescue.

These are the main recommendations that our designers adhere to when working on important projects.

And now, as promised, we’ll tell you about our own experience.

Veonix Key Clients

To be honest, we value every customer. Although not everyone can be called large!

Here are a couple of stellar examples from our collection of cases on the topic of this article:

• Rosatom. For the Russian state nuclear energy holding, we have developed a whole series of internal animated presentations to organize the gigantic volume of special data. Details here.

• Sberbank. To create a presentation for a new training course at a corporate university, a domestic financial conglomerate chose us. We were happy to take on the order and herewhat came of it.

• McDonald’s. We had a long-term office romance with a leader in the fast food industry. We created presentations, videos, external advertising. Details by link.

• Gazprom. The Russian gas producing transnational monopoly entrusted us with a series of training videos as part of a refresher course for management personnel. More information on this page page.

• State Duma of the Russian Federation. Yes, yes. Presentation of the State Duma - our work! We deftly conveyed the mission of the body, talked about the goals and results of activities, prospects and tasks for the future. You can evaluate the result here

Check out our portfolio, there is still a lot of interesting things!

Now you know that our works can convince. Order a presentation from us for negotiations with a major client and the most delicious orders will go to you!