How to make a presentation for a manufacturing company and load production six months in advance

Manufacturing is one of the most common types of business in the world. And it’s not surprising, because everything that surrounds us, that we wear or can hold in our hands, was once produced by someone. Veonix makes presentations for production companies so often that we can make a cool sales pitch with our eyes closed. We are also kind, so we will selflessly share with you all the secrets of creating the perfect presentation.

If you sit down at your computer with a strong desire to develop a sales presentation for your business, but don’t know where to start, here’s some advice for you: start with a goal. Who is your presentation for? What do you want to achieve with it? Clients come to us mainly with two goals: to get a lot of money from an investor for business development or to attract new clients.

If your goal is to get into the heart of a major investor, then the company needs to be presented as a profitable investment and potential income. Tell us what financial results you have already achieved, how promising your niche is and how much you can earn by becoming your partner. We have already posted a detailed guide to creating investor presentations, there is a structure with examples and other relevant tips. And for inspiration, read about franchise presentation, they have a lot in common, so it will be useful.

In order to get a major client or expand your dealer network to a global scale, you need a presentation that sells your product. It should show you as a reliable partner with high quality and excellent service. We have prepared a detailed guide on how to make a competent presentation and avoid serious mistakes, so follow our plan and everything will definitely work out. One of the secrets is to go from the general to the specific, gradually delving into the details of your business. The optimal volume is from 10 to 15 slides. Here's an example structure:

Title page

Everything on it is standard. In the upper corner is the logo and name. Descriptor – a description of what your company does. For example, the production of gas boilers with high frost resistance. The title of the presentation: “Reliable production with European standards” is an example. Next comes your USP. A unique selling proposition that expands on the title and descriptor. You could say: “Gas boilers with a high degree of frost resistance, made of light alloys with modern temperature sensors.” In the lower corner, we recommend placing more bulletins - small excerpts from the presentation in the form of abstracts. For example: modern equipment, German technologies, large production areas. We have material dedicated specifically to title slide, we recommend studying.

About the company

If you fill this slide with solid text, it will not be impressive or memorable. More likely, they will simply skim through it without even looking at it. Therefore, we take and list the characteristics of the company in the language of numbers. For example, 17 years on the market, 18,000 sq. m of production space, 350 qualified employees, 15 Italian and 9 German machines, produced more than 15 million cast pistons, we supply products to 23 countries around the world. We indicate basic data, diluting them with not so important, but impressive figures.

Products

It's time to introduce the client to what you're creating. If the list of products is large, then you can select several slides for this item, placing each group of products on a separate page. Don't forget about illustrations: the product must have a description with a photo or picture. 3D images look especially impressive, allowing you to view your product from all sides.

Equipment and production

If you dream of getting a big order, you probably understand how to fulfill it. Tell your potential client about this too. In this block we recommend placing photos of production and machine tools, warehouses and special vehicles. Feel free to show off the latest technological equipment in which a lot of money and effort has been invested. Objective: to convince the client of your production capabilities and the company's technology. You can talk about your fleet if you take care of the logistics. Or about a rare machine with artificial intelligence that can work autonomously without breaks or days off

Competencies

Slide for achievements and awards, certificates and licenses. Tell us about the competitions you participated in, awards and letters of gratitude from clients. If your activity requires licensing or any work permits, be sure to indicate them. In general, everything is clear here, so we won’t go deeper.

Team

Introduce others to your professional team. You can talk briefly about each one if it is small. Or describe the structure of the company, listing departments and divisions, if you have an impressive staff. Here we would focus on the competence of employees and your resources in order to resolve any client issue. For example, the presence of a quality control department that will inspect manufactured products and ensure their compliance with standards.

Final slide

We have a whole article dedicated to this stage. Let's not repeat ourselves, just click here.

Now that we have the “skeleton” of the future presentation, there is little work left to do. You need to skillfully package it in an elegant and competent design that will emphasize and complement the prepared information. If you have a brand book, you are very lucky. Make a design based on it, using the same colors and fonts. Let’s be honest, when all a company’s digital products follow the same style, a designer somewhere is happy. If this is the first time you hear the word “brand book,” it doesn’t matter, just rely on the design of the logo, website, videos, business cards and social media design style. If this is not the case, then google presentations of companies from your industry, primarily large players. For example, designers often post their portfolios on the Behance portal, so you can easily get a couple of cool ideas there.

If you don’t have free time or don’t want to take time away from business tasks, we recommend entrusting the writing of your presentation to a professional studio. It is the studio that will provide a competent marketer, an eloquent copywriter, a talented designer and a responsible project manager. Only a team and division of tasks can ensure quality, high service and compliance with deadlines. There could be a Veonix ad here, but we don't need it, so here you go link to brief, fill it out, and then we will do everything ourselves.