How to design a presentation title page: rules of first impression

Often our clients, when ordering presentations, ask us the question: “Why do we pay for the title slide?” or “Why isn’t it cheaper than the others?” In this article we will tell you why the first slide of a presentation is the most important and how to design it correctly.

Title slide

The title slide is the face of the presentation; it makes the first impression and sets the desired emotional mood. It is necessary to cover the entire topic as succinctly as possible, to fit the USP, while using a minimum of text and a maximum of “air” for design solutions.

First slide

If we do first slide for a commercial presentation, then we must place:

1. Company logo.
2. Company name.
3. A descriptor is a short description of what the company does. Example: “Cottages in an elite village of St. Petersburg.”
4. Title of the presentation. Example: “A new level of comfort in country life.”
5. A USP that fully reveals your offer and complements the title and descriptor. Lack of repetition is very important. Example: “Ready-made cottages in high-tech style on the first line of the Gulf of Finland.”
6. Bullitts are a brief listing of the company’s advantages that are not included in the USP. Example: “Houses in a single copy; plots from 35 to 60 acres; city ​​communications; closed area."

Visual part

The visual part of the title page should immediately catch the reader’s eye and reveal the type of activity of the company. Roughly speaking, if this is the construction of cottages, then we do not post images of animals, etc. Everything should be logical and concise. If you need to additionally “catch” the eye, you can add infographics, but be careful: the title slide cannot be “overloaded” with a large number of elements.

This is the structure of the first slide of a business sales presentation. If we create presentation for the speaker, then the structure of the title will be significantly different and consist of:

1. Title - the topic of the speech. The key here is to create interest without using a lot of symbols or overcomplicating the topic. For example, “The Benefits of Studying Painting for Modern Man” is a good title, but simply “Studying Painting” does not convey the essence of the subsequent speech.
2. Speaker's name.
3. His regalia and achievements. Example: “Head of contemporary art at the Hermitage, Doctor of Philosophy, professor.”

Title slide for company presentation at an event or forum, similar in structure to a commercial presentation slide. We try to present the text as succinctly as possible, and the design as clearly and clearly as possible for the viewer.

Startup presentation

It is also similar to a marketing kit in structure, but there are still differences.

1. Company logo.
2. Project name.
3. A short title with the essence of the project.
4. Bullits – we put as many numbers and specifics as possible in them.

An important addition: in an investment presentation, the design should not distract from the project. The recommended style is minimalism; on the first slide you can place flowcharts or a screenshot of the product interface.

Internal corporate presentation

Sometimes it is necessary to develop internal corporate presentation with the presentation of a quarterly report, a report of a specific department of the company, etc. We post:

1. Company logo.
2. A description of what will be in the presentation, for example: “Final report of the marketing department for 2022.”
3. Shootouts. Example: “Traffic, total budget, efficiency.”

The design must adhere to a strict style; you can place graphs and diagrams.

Each slide of a business presentation must be thought out as much as possible both in terms of text and design, otherwise its effectiveness will suffer. We tried to tell you the most important information on the design of the title slide in different types of presentations.

Also read on our blog: “How to end a presentation correctly...” and other useful topics.

We are always ready to provide professional assistance of the highest level in the development of turnkey presentations.