How to make a franchise presentation and earn a trillion

Are you the owner of the most successful sausage shop according to Saratov Forbes? The line for your hot dogs has long disappeared around the corner, and you dream of feeding them to residents of other cities? Or maybe every night you have a dream about Ben Affleck and Jennifer Lopez having breakfast with your pasties somewhere in Manhattan? Then a franchise is your option.

Let's skip the theory, because if you are here, you probably know who the franchisees are, and that “royalty” is not the name of the hotel in Anapa. So let's get straight to the benefits.

To find a cool, bright-eyed franchisee who will develop a business under your brand and not turn it into a pitiful unprofitable semblance, you need a competent sales presentation that sparkles like a star on a Christmas tree. It should tell the best story it can about your business, showering the reader with benefits and impressive numbers. As usual, we are giving you a ready-made plan of action so that the world will soon know the taste of your unreal pies with herring (substitute your own version).

So... What should a super-successful franchise presentation look like?
Here's a rough plan:

Powerful title page

The franchise presentation title should include:

• a) Logo + descriptor. A descriptor is a short description of what you do, for example, “Pirozhkova.”
• b) The main heading is large. For example, like this: “Become the owner of the most popular pie shop in Russia!”
• c) USP (aka unique selling proposition) - preferably with numbers. For example: Invest $50 in a promising pie business and earn $2 a day net.
• d) Bullet list - a summary of the entire presentation. For example: payback in 15 minutes, free training, royalties - $0 per year.
• e) If you have any awards and bonuses, collaborations with famous brands, place an icon with a short description in the lower corner.

About the company with a focus on numbers and financial performance

A great way to compactly accommodate a large amount of information - infographics, icons and schematic images. In numbers, write down the age of the company, annual turnover, number of employees and clients. You can draw a map and highlight the regions in which you are already working. We advise you to indicate which social networks the company profiles are on, the number of subscribers and how many times your application has been downloaded. Add information about your certificates, awards and letters of gratitude. For example: 300 thousand subscribers on social networks, the application was installed 10 thousand times, 15 points across Russia, sold 150 km of hot dogs, winner of the “Roundest Wheels 2021” award among tire shops in St. Petersburg.

Market overview

Tell a potential franchise buyer about your industry. The main task is to show that the niche is “alive”, the product is in demand. We recommend making the slide in one of two variations. Or we show how developed the area is, and therefore popular and profitable. Or, on the contrary, it is not busy: there are no competitors, conquering the market is like two fingers. It will be great if you support your text with numbers. See for yourself: “The service for treating depression via zoom is quite popular in Chita” doesn’t sound very good, but: “The number of psychological clinics in Chita has increased 5 times over the past year and their number continues to grow” - this is much more convincing.

Tariffs and packages

Based on our experience, we advise you to develop 3 packages for franchisees with different prices and contents. Let it be a “Light” package with a minimum set of bonuses and a relatively low cost; “Optimum”, which will be the most popular due to the organic combination of price and services offered; and “Premium” for the most generous VIP clients, providing full coverage from A to Z. Make a general slide with a comparison of packages, and also place each tariff on a separate page and explain it in detail.

Filling the franchise

This block should detail the services and services that you offer to your franchisees. We give you a list of what you can indicate, the rest is up to you to choose.

- Training of owners and employees (duration, content and format)

- Legal support (assistance with paperwork, provision of standard forms of contracts, etc.)

- Marketing support (posting information about the franchisee on the brand’s website, supplying advertising materials, transferring the brand book and, most importantly, organizing the flow of applications from customers)

- Technical support (assistance in selecting premises, selecting, installing and configuring equipment, technical support of the website and mobile application)

- Consulting (assistance in resolving issues with suppliers and clients, support at the initial stage)

Your potential partner should be sure that, having opened a dumpling shop under your brand, he will not be left alone with a ton of meat and a kilometer of dough. Every beginner is scared to start, so consider all the little things and instill confidence in him that you will not abandon him in difficult times.

Successful cases

We describe in detail how happy those to whom you have already sold the franchise became. We speak the language of economics - numbers, “was/has become” comparisons, prospects. For example, Ivan Khachaturyan was the owner of the Ararat kebab shop, which consistently brought losses for 3 years. Having bought the franchise of the bakery “Between the Buns”, his profit for the first year of work amounted to $8,500, and after 2 years he turned a profit and opened a second establishment across the road, which allowed him to buy velvet rods of the Italian brand “Kefteme” and a used German BMW E34 1991 car with a leather interior. Be like Ivan, become a franchisee and get rich.

If there are many cases, choose 2-3 most impressive ones. If you don’t have experience selling a franchise yet, write about yourself. After all, if you can do it, then others can too, right?)

Final slide

We write “thank you for your attention.” Joke. The last page is like the icing on the cake or the bonus at the end of the year. That is, cool and calling to action. There are many design options, but your contacts must be on it. Phone, fax, pager, ICQ, WhatsApp, mailbox - all communication channels that you have set up for yourself. You can write like this: “Leave a request on the website, and we will send you a detailed business plan.” Or: “Any questions left? Contact us..." And here’s another: “Are you ready to become the owner of the Soft Dog pet store? Write to us by mail...”

Many entrepreneurs also indicate stages of interaction in franchise presentations. We conclude an agreement, then you rent the premises and make repairs, we bring you the goods, etc. We don't recommend doing this for several reasons. Firstly, the presentation should not be overloaded; 10-12 slides are enough to reveal the essence and not bore the client. Secondly, this information is unlikely to influence the buyer's decision. All details can be discussed in a personal meeting. Therefore, there is no need to reveal all the cards at once, leave a slight aftertaste of understatement. This is called a teaser.

And so, you're done great presentation your franchise, with a Google-level design. What's next? Now you need to show your creation to the world, preferably to the world of rich and ambitious future entrepreneurs. Place it on specialized portals, such as Biboss, and on universal marketplaces, such as Avito. Advice from us: don’t be too lazy to do it high-quality landing page and set up traffic for relevant queries in search engines.

Veonix can boast cool, working presentations that help our clients effectively sell franchises around the world. Fill in brief, get our completed projects and get ready to count your profits.