Controversial opinions on website development that can be confusing

Theoretical and practical design materials, There are a lot of promotions on the Internet and creation of websites around. We can find information on any topic we want. Often you don’t even have to look for it; it comes to us on its own through various channels. And in all this abundance there are even more different controversial judgments and myths that can easily mislead.

And imagine, you are about to start a business. Are you planning to create a website for your company for this, because you understand that most processes now take place on the Internet and this is one of the main ways to present a brand and attract customers. You don’t immediately turn to development companies, but try to understand at least a little on your own the nuances of creating a company website. And then you come across conflicting opinions: here they say “you have to do it like this”, others assure “you don’t have to do it like this, you have to do it like this”, others say “yes, all this is not necessary, the main thing is to do it”. And it’s not clear who to believe. 

All these disputes can set the development and further development in the wrong direction. Now we will analyze several controversial opinions and hope that this article will help you competently organize work on your website.

There is no point in paying agencies, you can develop the website yourself

If you do not have a special development department, independent attempts to create a website that actually works for the company are futile. It’s just that when you run a business, are involved in promotion or other key activities of the company, you are unlikely to have much time to think about strategy, study technical features and create a website design concept. And without a built-in step-by-step painstaking process, there is little chance of eventually getting a website that will subsequently bring customers and generate profit.

Therefore, the best solution here is something like “everyone should mind their own business.” While you are busy with basic business processes, you should entrust website development to a professional studio. This will only make things better.

Specialists have special skills that they develop every day. A quick study of available materials and the use of online constructors will not give the expected result.

Yes, to cooperate with specialists you need to allocate an amount from the budget. But practice shows that the costs of a professional, streamlined, ready-to-use website are quickly returned with new clients and orders. And the question of saving is very doubtful: create it yourself without expenses and not find clients or invest in professional development and get a multiple profit at a distance? 

It’s easy to write texts for the site, we’ll add them later

There is such a practice: they create the structure of the site, draw the design, and leave space for the text where it is expected to be located. This is motivated by the fact that in the entire development complex, writing texts is an easy task, and it can be quickly closed later. But this is not always the correct order.

Text content is the main tool in communication with the target audience. Navigation, design, animation are important, of course: they define the brand and its style, attract, manage the attention of users, guide them through pages and sections. Nobody argues with this. But the text is created for potential clients in a style that suits them: it reveals the advantages of choosing a brand, offers terms of cooperation, and encourages them to act together. All this to meet the needs of the audience, show a willingness to help solve their problems and do it better than others.

In addition, a pre-made design of a page fragment may not fit the meaning of the text that will simply be inserted later. Content and design are interconnected: what is written in words is emphasized, complemented and explained by visual elements. Therefore, it is better to first work closely on the content, assemble a prototype of the page, and then carefully design it. And the idea that anyone can quickly write a text is a delusion. This approach will not be beneficial.

More features need to be added to make the site look professional

It is better to choose a different tactic: add only that set of functions that will ensure stable operation of the platform and are really necessary for a comfortable user experience on the site.

Perhaps the following opinion: the more diverse the functionality of the site, the better the brand will look in the eyes of the audience, the reputation and trust will increase. A modern and technologically advanced website is, of course, good. But this can be achieved with minimal capabilities that will be useful to your client. And as a result, user engagement will be better.

And adding in a row all the tools that we see on other sites, or new features that seem to be gaining popularity and are of interest to users, can only add problems. First, congestion can slow down the site and increase the risk of technical problems. Secondly, there are many distractions for site visitors: they cannot immediately concentrate on the important information that they need. In both cases, users close the page earlier than we would like, without reaching possibly attractive information or an interesting offer.

There is no need to create a mobile version

This is not only controversial, but not at all the correct judgment for today. The Internet is everywhere, the way of life of society has become more mobile. Everyone has smartphones, they are constantly in their hands and make our lives much easier. Find out news, find information, go to a website, buy a product - all this is done quickly, no need to look for an opportunity to sit in front of a monitor.

We may be talking about obvious things, but that’s the point. There is a chance that you are also reading this text from a mobile device. Most people visit websites from smartphones. This fact cannot be ignored. 

No matter how well-developed the full version of the site is, it will be displayed on a small screen on a very small scale: you can’t click on the tab, you can’t see the illustrations, the text is unreadable. Using the site in this format is very inconvenient. Users leave the site almost immediately; they do not have the desire or time to enlarge each fragment and try to get to the desired section. A mobile version is necessary for any website. If it is not there, the result will be an outflow of customers and a decrease in search results. 

In the end, we note another possible illusion. Fruitful work has been done: the domain name was chosen excellent, the design and content can’t be faulted, the site is optimized. It seems that everything - the development of the company’s website is completed: you can exhale and calmly wait for customer requests. Alas, no. In order for the site to work stably and ensure an influx of audience, it must always be kept up to date: analyze statistics, carry out technical work, prevent failures, update the design, supplement or change content. After the website is launched, work on it does not stop; there is always something to improve.

And remember: website development is best done by specialists in this field, so just fill out the brief on the main page of our website.