Mistakes when creating a website - 7 pitfalls

In business, the one who knows how to learn from other people's mistakes wins. In this article, we will talk about 7 underwater web development icebergs that every modern entrepreneur should know about.

It is on these mistakes when creating a website that money is most often lost.

The site’s objectives are not clearly formulated

A website is a tool that must solve specific business problems defined before development begins. There are sites that simply inspire confidence in the company itself by talking about its activities. There are also web resources designed for direct sale of goods. Read about different types of websites on our blog.

Ordering a website to solve one problem and then trying to use it for another is the same as hammering nails with a microscope.

Unconvincing call to action

Sometimes a site doesn't use button calls to action often enough.

It would seem that a person himself will not press the button if he is inclined to buy? However, this is how the human psyche works - in order to push the user to action, you need to offer him a specific scenario - press a button, call the suggested number, place an online order, etc.

There is another extreme - when calls to action are placed every other paragraph, but there is not enough argument before them.

Here it is important to strive for the “golden mean”.

The logic is simple:

1. You present a number of arguments in your favor;
2. Call to action;
3. If a person is not yet “ripe”, give a few more arguments;
4. Again, a call to action.

The site looks bad on mobile devices

Now 80% of Russians regularly make purchases from mobile devices. However, some Customers are still overly focused on the desktop version (that is, how the site is displayed on large screens).

It is important to ensure that the site remains as convenient and functional when used from a smartphone or tablet. Now this is a standard, mandatory requirement for any website.

Experts call this “mobile adaptation.”

On a website adapted for small screens, all texts are easy to read, and the buttons are easy to press because they are adjusted to the screen size. The content has been simplified and repackaged so that the selling arguments do not lose their power.

Inattention to detail

Website conversion is influenced by many small factors. What distinguishes professionals from amateurs is that they take these nuances into account.

Let’s figure out how an entrepreneur loses profit due to unaccounted “little things” on the site.

For example, sometimes they forget to make the phone clickable. This means that when you click on a number, you cannot immediately call. You need to copy it and only then it becomes possible to call the subscriber.

It would seem like a trifle, but practice shows that a small percentage of potential clients will “get off the advertising hook” for this reason alone. These are people who are still hesitating whether to call you or not. But when they call competitors, they will already be “processed” by an enterprising sales manager. So it turns out that you lost a client because of some annoying “little thing”.

Excessive interference with the designer's work

It happens that an entrepreneur interferes too actively in the development of a website. Sometimes this leads to the web designer's original concept breaking down. website design loses its integrity and does not live up to the expectations placed on it.

The most effective way to avoid this mistake when creating a website is to find an agency that you trust, and delegate specific work tasks to professionals.

This does not at all exclude the implementation of the customer’s wishes. For example, we always make an unlimited number of edits. Here we are talking rather about the fact that in order to achieve maximum results, it is better for everyone to mind their own business.

Poorly thought out structure

Sometimes the structure of a site is illiterate - the wrong names of sections and subsections are chosen, information is not distributed in the most logical way. This makes it harder promote your website to search enginesx — Yandex, Google and others.

Web development doesn't forgive clutter!

This also has a detrimental effect on the usability of the site. It becomes more difficult for the user to find the section he is interested in, sometimes he loses patience and goes to competitors.

It is important to develop a website with an eye to the future - this will facilitate its further promotion.

Lack of "air"

Sometimes an entrepreneur cannot resist the temptation to cram as much information about the company as possible directly onto the home page. The old saying “The road to hell is paved with good aspirations” comes into play here!

The user has to wade through pages overloaded with content and with each glance at the screen his patience comes to an end. There is not enough “air” - free space between texts and images.

It’s just that when the page is overloaded, the user’s gaze runs around the screen, unable to catch on to anything. It’s impossible to focus on the main selling arguments, and the user doesn’t have much desire to read it carefully.

It is important to communicate only the most important information to a potential client, distributing it into sections.

Of course, in addition to these mistakes in the world of web development, there are many other “traps” that we will talk about in other articles.

Note: by contacting us, you can be sure that when creating your website, dozens and hundreds of nuances of web development will be taken into account! You can verify this by looking at our portfolio.