Why do you need a marketing kit?

1. What is a marketing kit

A marketing kit is a unique tool for any business, created to increase sales. It helps to introduce a potential client or partner to your product, immerse him in the specifics, show the benefits and lead him to the main goal - making a decision to purchase or cooperate with you.

Answering the question “Why do you need a Marketing Kit?” it is worth highlighting several significant advantages:

1. He is concise

A marketing kit can take several forms:

• PDF document
• Mini book
• Website presentation

Its format is from 10 to 20 spreads, each of which is dedicated to a separate section. One spread briefly and succinctly answers the consumer’s question.

2. It provides textual and visual perception of the product

A well-written advertising text combined with beautiful selling photographs ensures the most attractive presentation of a product or service.

3. He sells regardless of time, place or presence of a representative.

Unlike a brochure or presentation, which require comments, explanations and verbal reinforcement of sales, a marketing kit works together with a speaker at a meeting with partners, or independently 24/7.

2. Who needs a marketing kit?

A marketing kit is necessary for any business that wants to develop, increase sales, expand the circle of business partnerships, sell a franchise, develop new markets, take the business outside the city or country, make a product recognizable, or create a distribution network.

The marketing kit will become a convenient cheat sheet for business negotiations. It is impossible to keep all the numbers, facts and achievements in your head. This tool will help you quickly find the information you need and demonstrate it clearly.

For example, you want to show the client your awards (diplomas, certificates, diplomas). A stack of papers will not look presentable. Often no one reads their contents; their presence is enough. One spread with a visual presentation of all your achievements will quickly and briefly answer the client’s question about your competence and increase the level of trust in you as a high-class specialist.

Several examples of a marketing whale in action

Selling expensive goods

An expensive product is rarely a spontaneous purchase. The buyer needs time to think and make a decision. The marketing kit allows you to return to the description of the product, its characteristics, dive into the specifics, in addition, you will always have attractive photos in front of your eyes. This allows you to focus attention on the product, retain it in memory for a long time, which ultimately leads to a purchase.

Marketing kit instead of a catalog

If you have a line of products of one type, you definitely need a marketing kit! He will demonstrate the product face to face, and in addition to “delicious photos”, he will show the practical value and reliability of the product.

Let's take the popular IQOS as an example:

The slide clearly shows three models. Differences in price, design and features. Version 2.4 Plus will be chosen by buyers whose priority is low price. The Multi and Duo versions are a compromise between the ability to continuously use a certain number of sticks, recharging time, number of sessions, and some other product features. 

3. Functions of a marketing kit

At the first stage, the marketing kit introduces the client to the company or product and arouses interest in it.

If the product is already popular in the market, a marketing kit helps a potential client learn more: the benefits of the product, the history of the company, achievements, features of the product, differences from competitors. At this stage, the marketing kit introduces the client to the product as a close friend, talks about it, dives into details, characterizes it from the best sides and gives the opportunity to “communicate” (the client himself is interested in the product, reads its “biography” reflected in the marketing kit, asks questions).

After a close acquaintance, a defining stage occurs: the client decides whether he is interested in new information. He thinks about the possibilities of using the product in his business, about the benefits and value, about the risks and guarantees.

If the product is interesting, the client makes a decision: buy/use the product or service immediately, or keep it under review and return to the issue at a more appropriate time (specific or indefinite).

Let's look at a specific example

For example, you are engaged in the sale and rental of commercial equipment. The potential partner is engaged in the sale of organic cosmetics. At the moment, he doesn’t need your product, but in 3 months he will participate in an exhibition where he will present the product, and wants to attract maximum attention to it. The client has a choice: rent equipment offered by the exhibition organizers or bring his own. The first option is not suitable, since it will not differentiate from competitors, so the client is considering the second option. Your goal is to “remove the headache” of the client and sell him your service.

• He will not have to search and visit dozens of competing sites
• find sections with photographs and try to find what you need in the gallery
• call companies and remember a large array of information that differs from each other
• calculate the cost yourself.

The client receives your well-written marketing kit and immediately sees the product, its value and competitive advantages.

At this stage, a transaction or preliminary agreement to order a service/product for a specific period occurs.

4. What does a marketing kit consist of?

The information included in the marketing kit is selected individually based on the specifics and characteristics of the business. Below is a number of blocks that can be selectively included in a marketing kit in order to provide the most complete and comprehensive presentation of a product or service:

•  Information about the company, its history, time interval of existence on the market
•  Unique Selling Proposition
•  Strengths and advantages
• Product line, list of services
•  Terms of cooperation
•  The best works, cases, successful options for implementing ready-made solutions
• Attractive photographs of products or services
• Achievements, diplomas, quality certificates, documentary evidence of expertise, publications in the media, awards, participation in international forums and exhibitions
• Clients with whom the company is proud to work (Celebrities, large brands, well-known companies)
•  Reviews from grateful clients
• Team working on project implementation
• Answers to important questions (working with customer fears and objections)
• Price list
• Quality guarantees
• Contacts (phone, email, website, pages on social networks, physical address)

5. Order a marketing kit or make it yourself

For professionals, this is the simplest and most correct solution, and it is absolutely clear why:

• You will receive the finished product without any effort
•  The professional approach of an experienced team will ensure 100% effectiveness of this advertising tool

It would seem, what doubts could there be?

But they exist!

1. Desire to save money

There are things on which:

•       You can save

•       You can, but you don't need to save money

•       And it’s simply dangerous to save.

Our case is the second. No one will die from having a non-working marketing kit and not understanding “why it still doesn’t sell”, but it will be a pity for the amount of effort, nerves, time, paid labor costs of employees (if you involve someone else in this work). It's a shame, but it can be solved.

2. Fear and doubt that someone can describe your product better than you

The second reason is perfectionism. And in order to make sure that this objection is incorrect, it is worth familiarizing yourself with the stages of creating a marketing kit and the composition of the team that works on it.

If you don’t have the time or desire to delve into the workflow, you can order a professional and effective marketing kit from the VEONIX studio right now.

6. Creating a marketing kit

A whole team of professionals is working on creating a high-quality marketing kit, each of whom has extensive experience and expertise in their field.

It consists of:

1. Project Manager

2. Marketer

3. Copywriter

4. designer

5. Editor or proofreader

6. Focus group, which is attracted to the main team

   • At the first stage, a marketing analysis of the company is carried out: the market as a whole, competitors and your target audience are studied.
   • Next, the structure of the future marketing whale is developed, taking into account the individual characteristics of the business. Here we select the necessary blocks that will most profitably and comprehensively demonstrate your business, its advantages and features to clients.
   • At the next stage, a selling text is written, which is repeatedly analyzed and improved.
   •  An audit of texts and the integrity of the marketing kit is a mandatory stage of work.
   • One of the key stages is creating a design and testing it for perception from various devices (if the marketing kit is prepared in electronic form), as well as for the integrity of perception in tandem with text content.
   • Focus group testing helps to identify shortcomings and look at the product with a fresh look.
   • Coordination of the project, revisions, corrections, improvements is an integral part of any work that is done with soul and professional desire to create the best product.  

Thus, it becomes obvious that a marketing kit is a complex, multi-tasking, professionally designed tool for promoting your business, the creation of which requires a huge amount of knowledge and skills available only to professionals.

VEONIX studio has the potential and resources to create a high-quality marketing kit.

You can find out the details and calculate the cost here.