Logo Design Trends in 2022

In the already very developed period of building personal and corporate brands, it is difficult to immediately name just a couple of trends that will definitely work in design. With a lot of competition around, there are more and more ideas: new or well-forgotten old ones. And this is also reflected in the logo - the key sign of the brand. Let's see what trending styles you can use develop a logo.

Sustainable minimalist shapes

Let's put minimalism first in the selection. It gained its popularity several years ago and is still at the top. And so far there are no prerequisites for becoming bad manners. The subtitle called it sustainable for a reason. A minimum of details, legible fonts, and emphasis on the main thing give the style the opportunity to adapt to any changes and not fall out of fashion trends. 

Minimalism looks equally good on any media: digital or printed. It is easier for brands to remain recognizable, quickly be remembered by a new audience and follow the corporate style in any situation. And with a high probability, minimalism will remain in similar collections in the coming years. 

Laconic geometry

The use of geometric shapes and lines can either become part of a minimalist style or diversify the design with colors, layers, and volume. Geometry can also be universal and flexible when trends change, which is why it is considered a current trend. In addition, using this approach, you can simply and clearly share the characteristics of the brand: following its vector, rigor or versatility, openness to new ideas.

Optical illusion

Here the effect is achieved by merging, intersecting, and superimposing graphic elements, among which familiar symbols and figures are formed. Another option: creating a three-dimensional logo, when, when viewed from different planes, new outlines and images appear.

The good thing about the trend is that such a logo will be looked at longer than usual. There is a small interactive element: people are invited to unravel the hidden meaning, find a hidden detail. And when they succeed, they are satisfied with themselves, and at the same time with the brand. The audience remembered you, became closer, and became interested. And this is the main task that a non-standard logo design helped to accomplish.

Dashing 90s

Typography, characters, bold color combinations unique to this period become popular in logo design and identities. Perhaps the direction is becoming trendy, because the current solvent audience remembers the bright design of those years, that mood, those emotions. Inspired by the visual style of the nineties, it activates the best memories from the past, which creates a favorable atmosphere and emotional connection with the brand. 

And given the straightforward, laconic, sometimes strict approaches that we described above, the colorful and extraordinary aesthetics of the nineties will help you stand out and attract a lot of attention.

Bold color combinations

Both within the style of the nineties, and in the most modern design solutions when creating logos, there is now a place combinations of bright colors. Somewhere even contrary to the rules, combining what was previously considered too provocative and not entirely correct from a design point of view. After all, it was unspoken that it was customary to use a moderate palette or balance one bright color with a calmer one, maintaining a harmonious combination. 

And here it is again time to surprise and confidently declare yourself. There are definitely advantages to using bold combinations: such a logo is difficult to ignore, and emotions immediately become heightened. And we remember about the psychology of colors: every shade has a meaning, which means you can immediately tell a lot about the brand.

Colorful gradients

Let's complete the color-rich trio with a trend for gradients. Bright shades here merge in smooth transitions, replacing each other and creating a voluminous and deep picture. Quite a technological style, and with the help of professional designer programs it is possible to create unique solutions, fully controlling color: saturation, richness, brightness. In such a creative process, you can create something new that cannot be found among templates and color tables. 

There are enough current trends in design that brands with completely different products have plenty to choose from and find the right ones for themselves. But we’ll tell you something: you definitely won’t go wrong, but you will create a logo, and a corporate identity in general, that will reveal your brand in all its glory if you decide start cooperation with Veonix.