Why do you not want to leave some sites? 5 secrets.

A website affects a brand's reputation every day, so be responsible and attentive to the information posted there. Don't forget to talk about the mission, as well as the work activities that reflect the translation of brilliant ideas into reality.

The great French fashion designer Coco Chanel left in history a phrase that you have probably heard at least once in your life. And it says that the first impression of oneself is left only once. And you create it every time a person comes to your site.domain with a desire to get acquainted, feel a readiness to trust and take a targeted action. After all, fashion design houses and all websites in the world have something uniting and it is the word “shows”, no matter whether you are seen for the first time in a browser tab or through a camera lens!

Turtle race

Let's start with something simple. The site should load. Extremely fast! The normal value of this indicator is up to 2.5 seconds. Particularly impatient users may not wait for moment x if the loading arrow spins for a long time, simulating magnetic compass failures in an anomalous zone.

Slow speeds down to a snail's pace can be caused by the size of graphics, videos, or other optimization parameters. In this case, SEO specialists will understand the issue in detail, because every fraction of a second counts!

Time to unpack

During the holidays, everyone unwraps gifts; there is a tradition of folding and storing them until the right moment. And what’s inside, who packed it and what he’s broadcasting is determined even before the notorious unpacking check. Here is an analogy with the appearance of the site!

Tell your visitor who you are, what you do, and how you will solve their problem on the home page without scrolling down to the footer. Look at it the way someone clicking on a link for the first time would. Will it immediately become clear to him that you are a mechanical engineering company and not an online foreign language school, or will he have to go through all the menu items to do this? Modern design in laconic colors with clear elements will immediately endear you. If you want to create a wow effect and your audience will appreciate it, then additional features with interactions, transitions, and sound will attract attention.

Touching care

An online support chat on an Internet resource, a button to order a call back, a function to write a letter to the company and similar methods of interaction attract the future client. Polite communication, fast response speed and sincere willingness to help with any question are always one of the reasons why users will become your regular customers.

The use of chatbots is not always advisable. An abundance of feedback forms on pages that are located close to each other and have the same function will not simplify interaction, but will only confuse. Constant chat animation during periods of inactivity has a negative effect. Be careful with non-standard placement of elements and original signatures on the margins of blocks.

A scalable interactive map with directions on the contact page and additional comments, and vice versa, will increase the percentage of visits to offline points of sale or office.

Transparent logic

Anyone without experience, training or tips will find data in the catalog, use navigation, add an item to “favorites”, make a purchase, download a file or place a pre-order. Using the site should not be like operating the dashboard of a Boeing 737 aircraft and you should not ask for instructions.

Let’s list the elements of the structure in which inconsistencies may occur and if you pay attention to them, you can be sure that you will want to stay longer on your site:

• Structure. The main page should display the truly most popular products, empty categories should not be allowed, and the names should be understandable not only to technical specialists. The less important the section and the more problematic it is to order goods from it, the further in the structure it should be located.
• Menu items. When scrolling and moving through subsections, all elements are displayed correctly, do not overlap one another, and the font on them is readable. The menu and overall design of the online service form a single whole.
• cta buttons. Clear call and informative description. Don't put a lot of words on the button or place it in an unobvious place on the page.
• Contacts. Simple accessible information: phone numbers, email addresses, opening hours with breaks. Do not overload the block with an abundance of photographs and creative elements.
• News. If the last significant event happened 3 years ago and remains the latest news on the web service, then it will seem that a layer of dust has formed and needs to be brushed off. Update information frequently or omit dates, but it should look as if the text was printed just yesterday.
• Products. In the cards, add photos and videos of the product from all angles if this is important for the purchase, indicate the exact dimensions if the item is not made to order.

Don't make a mistake

For example, a user decided to use the services of a certain company for the first time. He went to the online store page, the design satisfied his aesthetic preferences, in the chat the consultant enveloped him in warmth and care, suggested which product would make his everyday tasks easier around the house, clear logic set him on the right path! That is, adding the product to the cart, of course.

And here, where we didn’t expect it! An error pop-up appeared during the checkout process. The client filled out half of his biography, indicated the delivery method and the desired time, and in his imagination he already used this item and placed it on the shelf next to the iron and household chemicals in the pantry.

Whether the described iteration will be carried out, whether a letter will be sent through the feedback form in order to complete the purchase, and, most importantly, whether the customer will return to this online store after the first negative experience remains a mystery.

Check all elements in a timely manner, even those that were in working order. Updates to the engine, themes and add-ons may cause performance issues. Over time, you will correct the error, but the client has already chosen an alternative in the form of purchasing goods from other manufacturers. A order a website, the attendance of which will be maximum, you can contact our specialists!