Basic professional terms in graphic design
Company blog: Basic professional terms in graphic design. Veonix graphic design studio provides a full range of services in the field of creating creative design for business.
Logo - the main element of corporate identity, the main symbol of the company. The logo can be the brand name itself, it can feature a product or a company mascot character. Or it will be an abstract sign that carries a certain meaning.
Identity is a single image of the company, which, with the help of various media and design elements, conveys the concept of the entire business and forms an attitude towards the brand through visual perception.
Corporate identity — a set of visual elements made in the same color and stylistic solution, a unified approach to creating a brand image in advertising, business documentation, and product packaging design.
Brand book — roughly speaking, the entire brand on paper is a technical document that outlines the mission, philosophy and values of the brand, the characteristics of the corporate identity, as well as detailed rules for using each design element.
Guidebook — Instructions for using the corporate identity, all design elements, logo and brand media.
Mockup - a layout, an example of any brand carrier in a general form for demonstration or subsequent use of a similar situation.
Pattern - a pattern, a certain set of design elements that are constantly used and together form a single style.
Terminology will help you speak the same language with the performers when ordering a project. Of course, these are not all professional definitions; the list can be continued for a long time.
However, we always try to create a comfortable environment both in negotiations and in discussing the stages of your project. We have no goal to bombard you with abstruse words, we have a goal - to do for you effective branding and design, which will surprise the audience and bring profit to the business.
