Franchise logo vs original brand logo

In relation to the logo, people are divided into two types. The first believe that this is just a picture on the sign of the establishment. The second is that it is part of the brand and the key to customer loyalty. We understand both groups, but we gravitate towards the second. We hope you do too.

When developing a logo, it is necessary to take into account many factors: from trends to the tastes of the target audience. It's also worth considering whether the brand plans to sell a franchise. Why - because there is a difference between a franchise logo and a piece business logo. Let's tell you what exactly it is.

Simplicity of design

McDonald's is one of the most successful franchises in the world. More than 40 thousand restaurants have been opened under this name, 95% of which are franchise outlets. Now remember the McDonald's logo. It is extremely simple and is considered one of the most recognizable in the world.

This is exactly what a franchise logo should be: simple and understandable. A good logo is easy to remember. It catches the eye and attracts attention in different parts of the city, country and world.

Semantic accuracy

Some gestures are perceived differently in different countries. For example, a simple “okay” gesture in Russia, the USA, Australia, the UK and Canada means that everything is fine. But in France, he expresses negative emotions: this shows that the subject of the conversation does not deserve attention. And in Brazil it is generally considered vulgar.

The name can also be perceived differently. So, after entering the Chinese market, Coca-Cola had to adapt its name. And all because the combination of sounds “ko-ka-ko-la” is translated from Chinese as “bite the wax tadpole.” Agree, it doesn’t sound very appetizing.

If you plan to sell a franchise abroad, be extremely careful with the meaning. At best, a misunderstood logo will cause a smile; at worst, it will cause aggression.

At the same time, the rule also applies to the regions of Russia. Since it is home to many peoples with their own cultures, languages ​​and religions, you should be careful with symbols. Try to make the franchise logo neutral for both residents of your region and the population of other regions.

Experiments

A custom brand logo gives you more freedom to experiment. You can use unusual colors, play on quotes your audience will recognize, or create bold new looks.

The franchise logo is usually calmer and more reserved. It must be balanced and work in a hundred cases out of a hundred. After all, franchisees who buy a ready-made business model want to be sure of success.

Combination of logo with different media

The logo should look good on all media. If you are creating a logo for a piece brand, then you probably know what items it will be placed on: business cards, signs, clothing.

But if we are talking about a logo for a franchise, then it is almost impossible to predict. It is difficult to predict in advance where franchisees will want to place the image. They may sell products you don't have, or their sign may be a fraction of the size or size of yours. Therefore, the franchise logo must be universal and easily adaptable to a variety of media.

We always try to create a universal logo that can be easily applied to any surface. For example, the Chico restaurant is not a franchise. But even while doing its branding, we showed how the logo would look in the interior, menu, on signs, bottles, coffee cups and coasters.

Protection of rights

The franchise logo should be registered as a trademark. This will protect it from being used by other brands and companies that have left the franchise.

And the logo of a piece business can be protected by copyright without the need for additional registration.

So, a franchise logo is often aimed at a wide audience, so it should be simple and understandable. And the logo of a piece business can be more creative, with more details, experiments, and complex elements.

We help not only create logos for various forms of business, but also adapt existing logos for new franchises. If you need a logo, fill out the brief.