How to make a presentation of a cottage community and sell all the houses in 2 days

One of the favorite directions in Veonix is the creation of selling presentations of cottage villages. Developers often order similar projects from us, because it is in the presentation of houses that high-quality design, succinct slogans and a clear structure are important. Therefore, we can rightfully tell you how to make the perfect presentation of your cottage community and sell all the houses in a couple of days.

The first thing to start with is define your uniqueness. And package it well into a capacious, elegant USP. For example, your cottage community is surrounded by 4 highways and 3 airports. So let’s write it down: convenient access roads, transport accessibility, the airport is a 10-minute drive away. Or it is removed from urban infrastructure and built in a dense forest. Then your USP should sound something like this: “Only you and nature!” or “Your own world surrounded by a nature reserve!” We at Veonix know for sure that a properly constructed USP is the basis for successful project implementation.

Now define a segment, for whom you built and to whom you will sell. Based on this point, all further presentations will be created: both text and visuals. Conventionally, we can define 4 categories of real estate: economy, comfort class, business class and premium segment. If you are not a beginner, then you probably already know which group your property belongs to. But, just in case, we will take a closer look.

A) Economy - up to $50,000.

At home, like in the fairy tale about the three little pigs. Materials – sip panels, aerated concrete blocks, timber. Typical layouts with an area of ​​70-120 sq. m.

Your target audience is families with children and a small budget who value practicality and durability. Therefore, in your presentation, focus on quality and long service life. It is imperative to pay attention to infrastructure: kindergartens and schools, sports grounds, shops and public transport stops.

B) Comfort class – from 5 to $150,000.

Slightly better than economy. Brick, aerated concrete or laminated veneer lumber, area up to 200 sq.m., panoramic windows or terraces, larger plot.

The comfort class cares about the same things as the economy class, but they also want to feel a little privileged. So, we focus on the “chips” of the village and emphasize the importance of the client, adding phrases like: “Fresh air within the city” or “Your personal residence.”

C) Business class – from 15 to $500,000.

Business is when you want a Rolls-Royce, but take an Audi A7. In general, premium quality, reliability and technology that not everyone, but many, can afford. Such houses are distinguished by the use of more expensive materials, large living areas and plots, panoramic windows and terraces, fireplaces and “second light”.

Emphasize the uniqueness of the project: natural materials, individual layouts, finished finishing or infrastructure within the village. Pay special attention to security: video surveillance, security, entry with passes.

D) Premium segment – from $500,000.

Houses available to a limited number of people. Schools and kindergartens outside the fence are not so important to them, and premium materials are provided by default. Therefore, for such a segment, we base the entire presentation on the uniqueness of the offer: a picturesque location, relict forests, Renaissance architecture, a lake with goldfish, distance from neighbors.  

Now we can finally move on to the text script of the presentation itself. This is a kind of draft where you need to combine your advantages and the uniqueness of the project into a single canvas. From us - a step-by-step plan with explanations, from you - like this article. Let's go:

1. First cover page A logo and descriptor - by default, a beautiful slogan - preferably, awards and prizes - will not be superfluous. The slogan, also known as your USP (unique selling proposition), should reflect the segment and features of your project. For example: “Your future home is in the heart of nature!” or “Family estate 5 minutes drive from the Moscow Ring Road!” And, most importantly, the first page should show off the house from its most beautiful side. Don't skimp on quality design.

2. Briefly about the developer Universal advice – minimum text, maximum numbers. “17 years on the market, built 8,546 houses, made 11,549 families happy, laid 5,000 km of communications” - always looks better than a paragraph of solid text. If you have already built something similar, be sure to list your projects and support them with images. Even if it was a million years ago and 3 generations have already grown up in your houses. It is important to create a reputation as a reliable and experienced developer.

3. Introducing the project In a minimalist style - abstract and in numbers. We adhere to the same line as in the USP. If the village is super-duper-premium, then we emphasize its elitism and inaccessibility: centuries-old relict forests, security from former special forces officers, a lawn with Red Book snowdrops on the territory.

4. Social infrastructure We describe what is behind and around the fence. You can even stretch it over several slides: the more advantages you list, the more convincing the presentation will be. Tell us about the entire social infrastructure: the presence of kindergartens and schools, sports grounds, shops and restaurants, a metro station 30 minutes away by car and the possibility of food delivery - all this is important for future residents. A path among the trees can be turned into an alley or a “health path,” and a federal highway into convenient access roads. Don't forget about photos or icons.

5. General plan of the village and route map This is where copter footage or high-quality renderings will come in handy. This slide should clearly show the location of the houses, what surrounds the village behind the fence, where the entrance and exit are, the security point, the nearest store, and so on. It is advisable to shoot in the summer, when the grass is greener and the sky is brighter, then the rows of cottages will look even more attractive, making you want to move into them immediately. Ideally, you can show or draw everything that you listed on the previous page.

6. Engineering infrastructure The principle is the same as with social. Tell us about the technical capabilities provided in your village. For example: laid communications, Internet, video surveillance, water from artesian wells, solar panels on roofs or tidal electricity, availability of natural gas, and so on. It is better to highlight each item with a suitable icon or photo.

7. Materials and architecture Relevant for the business and premium segments, although if desired, it can also be integrated into an economy presentation. If you have something to brag about, now is the time. Maybe a Scandinavian-style project was done for you by a cool architect from Cheboksary, you buy German-quality window frames only in Saransk, and the most beautiful marble in Altai - all this needs to be indicated, preferably using photographs.

8. House projects On several slides we beautifully describe and draw the layout of your buildings. Indicate what type of houses is provided for by the architecture of your village. For example, only classic houses in the Baroque and Empire styles. Or maybe all the cottages will be in the style of minimalism or high tech. Also, renders with furniture and interior details, decorated in a modern style, look good. We hope you understand that the design of future rooms should be in the style of aesthetic pictures from Pinterest, and not a meme selection from Avito. It will be great if you indicate the number of people for whom the project is designed: for example, sketch out two adults, a child and a dog.

9. Finishing and filling More often, developers offer 4 options for finishing a house: black box (without finishing), white box (for final finishing), turnkey (turnkey finishing) and full box (including furniture, move in and live). Be sure to add a photo, especially if you offer several options, so that the client can understand what it looks like and how much additional investment they will have to invest.

10. Final slide On it we place the contacts of managers from the sales department, who will happily answer the call without waiting for the second ring. We write some symbolic call to action, for example: “Get the keys to your dreams today!” And we end with a beautiful picture of a thick lawn near the terrace, along which a shaggy dog ​​is running with slippers in its mouth.

The next stage is high-quality visualization. Buying a home is not just a responsible step. For some, it - like first love - happens only once in a lifetime. No one will buy a pig in a poke after reading a beautiful description and looking at unclear photographs. So, it’s impossible without beautiful detailed renderings. Order high-quality visuals from designers: rendered houses from the outside and detailed layouts inside, stylized furnished solutions. If the village has already been built or at least begun, take a photo from a copter so that the scale can be clearly seen. Your client should be able to easily imagine under which tree he will put the barbecue, where he will hang the plasma TV and how many steps it will take from the front door to the parked car.

So, here is the presentation, lying beautifully and waiting in the wings. We strongly recommend that you bother with high-quality printing and design of the finished project. Often, developers print not only the presentation itself, but also commercial offers, business cards, information about other projects, and then put all this in branded folders. This way you have a better chance of leaving a mark in the client’s memory. For an office, a presentation can be made on thick glossy paper, fastened with chrome bolts - this always looks impressive and expensive.

If at some point you realized that you are unable to make a high-quality presentation, don’t panic, fill out the brief or contact us in any convenient way. Veonix makes cool prez, that’s what our clients say.