How to improve observation in design? Useful for both designers and clients

Let's first define what observation is. Attention is our visual experience. That is, all the information that the brain received through the eyes and left in memory. In fact, part of our entire sensory experience, when we become acquainted with the world through the senses.

In the case of observation, we collect various visual images from the environment, which then help to form tastes, determine our own categories about the beauty, style, uniqueness, and relevance of what we see.

In general, to answer the question “How to improve observation?” It can be indecently simple. You need to watch a lot. In the area of ​​interest and related ones: the work of designers, museum exhibits, architecture, cinema, photography and everything that appeals to your liking. Even in everyday life and in familiar places, we can be surrounded by special aesthetics. 

Do you need to look like a celebrity on the red carpet of festivals? Pay close attention to these events, as well as fashion shows or celebrity shows. Are you thinking about a new corporate identity? Of course, we immediately recommend contact Veonix studio, but also look at successful cases of companies in your field, it will only be beneficial.

Let's take a closer look at sources where you can develop your observational skills so that you know exactly where to go for experience and inspiration.

Social networks

On social networks you can find examples of absolutely any direction: from mediocre entertainment content to high art, understandable to a narrow circle of connoisseurs. 

Here you can see in detail what individuals and corporate profiles publish, how they present themselves visually, how they communicate with the audience, what content and how they are presented. 

Social networks have long been not only for easy communication with friends, but mostly for demonstrating activities, promoting companies, and healthy competition. And without attention to the visual, few people get published. Therefore, you can find many diverse views, compare and determine your vector.

Designer platforms

There are also social networks aimed at those who create visuals at an amateur or professional level: web design, printing concepts, photographs, illustrations, interiors, any design projects. 

Developers there create a portfolio and publish their best work. Therefore, accessing such a service is an excellent opportunity to fully gain that same visual experience: understand trends, identify popular trends, note interesting techniques, select references, and see anti-examples.

Daily life

We should be more observant in the familiar world around us, then there will be many more creative ideas. While on your way to a meeting with a client, you may notice a poster or banner along the way that will inspire you to create your own project. At a business lunch, you can notice interesting solutions, shapes or objects in the interior of the establishment, which will later become part of the new design within the brand.

You can develop observational awareness literally with the help of everything: design projects, advertising, cinema, exhibitions, inventions, buildings and structures, landscapes, paintings, books, travel - somewhere a ready-made visual image will appear in front of you, somewhere you will need to use your imagination.

There may be many options, but in contact with each it is important not just to evaluate subjectively, but to analyze and understand: pay attention to details, determine prospects, benefits, and effects for the purposes of your projects. And also remember and record suitable solutions, replenishing the base of visual experience.

Observation is not the only channel that will open the way to better projects; you cannot do without skills and practical experience in design development. But this is a good help for fresh ideas, for understanding the directions and techniques of creating visuals. With the help of observation, we get acquainted with trends, become more creative, set tasks more accurately and quickly find ways to solve them, designate the expected results with greater understanding, and can easily select examples.

Developing observation is useful for everyone: thinking more broadly, knowing taste preferences, noticing advantages and disadvantages - in creating design for business all this better establishes contact between the customer and the developer, because both understand and imagine what is at stake. Interacting with professional designers will also help enrich your experience. At Veonix, we have not only seen hundreds of different projects, but we have been creating them for many years. Our designers will always share ideas, help form an idea, show examples and concepts, will develop a design. And your project itself will become a worthy example and guide for others.