How to design the main page of a website and turn a visitor into a client
Graphic design studio Veonix talked about how to design the home page of your website and turn new visitors into potential clients.
What greets us when we follow a link to a site? That's right, start page. It is rightly called the “main” and carries many important functions. The starting page is the business card of the site, which should be informative, understandable, attractive and even intriguing. How well-thought-out and high-quality it is depends on many indicators that ultimately directly affect profits - traffic, average time spent on the site, the number of returning visitors and conversion.
Greeted by clothes
The first thing that impresses us, even before we notice the letters, is the visual design of the page. Colors, fonts, graphics and other details immediately let us know whether it’s worth continuing surfing or whether there’s nothing for us to do here.
The best way to make a website beautiful is to design it in accordance with corporate style of the company. Then all elements of communication from commercial offers, business cards and banners to the website will act as a united front, giving the business credibility.
If you don’t have a corporate identity, but still want a beautiful website, here are some tips:
- Comfortable design
No acidic colors, multi-colored abstractions, red text on a blue background and vice versa. This design causes physical pain and mental suffering, as well as the desire to immediately close the page.
- Clear font
Leave the beautiful ornate font for a tattoo with the name of your beloved pet. The text should be perfectly readable from any distance and from a casual glance. Believe me, no one will twist the computer or smartphone screen in different directions in an attempt to make out what you meant.
- Relevance of details
It’s like salt in soup: without it it’s bland, and if you overdo it, it’s inedible. An abundance of animation, complex patterns, and many graphic figures will distract attention from the most important thing and the visitor runs the risk of not remembering why he came in the first place.
In the world of graphic design, there are established color rules in accordance with the direction of the business. And we wouldn’t be us if they weren’t told. So:
- Luxury and premiumness are best conveyed by dark deep colors or white with a slight translucent tint, details with a metallic sheen and classic elegant fonts
- For everything eco-friendly, healthy and correct, a background in the form of craft paper, pastel natural shades and laconic fonts are perfect
- In medicine and areas related to the protection of life and health, the theme will be a combination of white with blue, green or red, but do not forget that it is better to place color accents on small details
- For children and entertainment centers, you can make the design brighter, for example, by combining several colorful colors and unusual fonts
- The industrial sphere is well reflected in blue, yellow, red or black, emphasized by a silvery metal shade, and a classic, strict font
- For restaurants and everything related to food, we advise you to focus on delicious, juicy photos, but choose a minimalistic background and font
But there is something else that can nullify all your efforts and talents as a color designer. The impression of blurry, pixelated, crooked photos taken on an iPhone 3310 cannot be corrected by any design, even the most professional one. Website development is an energy-intensive and expensive undertaking, so don’t skimp on a professional photo shoot and the creation of high-quality photo and video content.
Everything on the shelves
The next important point that should not be missed is the well-built structure and logic of the site. The rule “from general to specific” works flawlessly in the design of the main page. As the visitor scrolls, he should learn new useful details that will win his heart and make him a loyal customer. Add animation to buttons and call-to-action elements to increase conversion and lead generation. If the slightest desire arises to register or buy, the buyer must do this in one click, without the need for searching and wandering.
It is important to predict the user’s thoughts by drawing a kind of “path”. Now the digital market is saturated with specially trained people who will make the interface intuitive and convenient. For example, we have this service already included in website development.
Increasing trust
There are enough competitors in any field and every way to stand out from them should be used to the maximum. A great way to influence a user’s decision is through positive reviews from your customers. We recommend placing them on the main page at the end of the page, so they will be the last “weight” on the scale in your favor. Ask clients to share feedback about you, send them links to the necessary platforms with reviews, and don’t be shy to post screenshots of thank-you messages.
Everything in moderation
Don’t overload the site with direct calls to action, don’t place huge buttons in the center of the page, don’t add a window with a feedback form or chat that pops up every 10 seconds and can drive the user into hysterics. Do not put pressure on the client, as you will not push him to buy, but on the contrary, you will cause rejection. There is a clear line between “if you need it, I’m here” and “buy at least something, please.” Don't cross it.
If you don’t like your site, doesn’t bring in new clients, hasn’t been updated for a long time and simply doesn’t make money, write to us. We have already helped hundreds of clients and will definitely help you.