How to objectively evaluate the quality of design?

Graphic design for business is, first of all, a working tool, and not a formless embodiment of creative fantasies. Design solves problems and interacts with the user, so “like” or “beautiful” ratings should be sent to the end of the list and pay attention to objective things:

Functionality

Is it easy to find information? Is it easy to get in touch? Design has its own functions: to present and sell a product, to lead a person to the desired action, to evoke the right emotions. The design is comprehensively developed by a whole team to make it convenient and easy for the user to interact with the product.

Interaction

Through design, communication with the user is built through interactive moments, convenient button placement or packaging shape. Again, it's all about taking care of the potential client.

Logic and boundaries

All design elements form a single image: they must be proportional, interconnected with each other, and correctly arranged within a certain framework. Consistency and logic help create a coherent idea of ​​the brand and its ideological line.

Simplicity

Creative works often have a hidden agenda so that a person feels what the author wanted to say. In design it’s the other way around: here it’s important to be as clear as possible, to make it easier to convey the main essence to the consumer. Therefore, each element must be appropriately placed and carry a direct and understandable meaning.

The design is aimed at the end consumer, should answer his questions and help solve problems. Therefore, you need to create a design by putting yourself in the user’s shoes. Then it is more likely that the design can objectively be called good.