Gross mistakes when creating a landing page

A landing page for your product or service can have a significant impact on your product's sales. With high-quality SEO optimization and advertising campaign, the page will have a flow of visitors. But let’s immediately warn against mistakes that are made when creating a landing page and ruin all statistics:

Text canvases

People don’t come to the landing page with the intention of reading something and finding general information. Visitors are interested in the product, its benefits and what offer you have. Therefore, detailed descriptions can be left for articles and thematic pages of the company website. The landing page contains only a presentation of the product with all its advantages, the benefits of cooperation with the brand and calls to action.

Too many calls

One CTA button on the entire page may not be enough, but there’s also no need to stuff every screen with them. Just because there are a lot of calls to action doesn’t mean there will be more sales. As a rule, two or three repetitions will help to capture the visitor’s attention, and then everything will only decline and can lead to negative things.

No adaptation for target audience

Made a landing page launched and that's it. It would be good if he immediately started bringing in a lot of clients. But that rarely happens. It is worth monitoring the performance of the page and user interactions with it. Depending on this, add, remove or change elements, design and even structure in order to achieve consistently high performance.

And one more thing. The landing page must declare the brand and sell the product, which means it also needs the right associations. Therefore, there is no need to blindly do it the way it is “fashionable now” or pull together completely alien concepts.

In the studio, we always analyze the product, business and niche first. Then, based on the data, we work on the design, integrating the most modern solutions into it, if appropriate.