A competent Company profile - an extravagance or a necessity?

Until recently, little importance was attached to the description of companies. But it cannot be said that this information was not of interest to clients, partners and investors. Availability of information is one of the most important tools for establishing rapport and managing reputation. 

World giants publish annual reports, economic resources form various ratings and lists. Financial and quantitative indicators have become almost the main tool for building a company’s image and trust. 

The simplest and most understandable tool for popularizing a company is a company profile (from English, business profile, or literally - company profile). A small PDF file of 10-12 pages and even an electronic brochure of 250-400 characters. A document containing collected data about the company that creates its authority. 

In this article we will tell you why most leading companies invest money and time in developing company profiles and what a competent company profile should contain.     

Why does everyone need a competent Company profile?

A company profile is necessary to provide potential clients, partners, employees and investors with a detailed understanding of why your company is worth doing business with. Based on a number of criteria: types of activities, list of goods and services, unique strengths, achievements, scale, target market, reach, experience and values ​​to which it is committed. All this will help justify the reliability of the company and its suitability for participation in business. 

With its help, you will tell what your business does and how successfully you do it. How effectively the company meets the needs of its customers, investors or partners. In other words, a company profile acts as a window into your company, allowing you to get to know it better and get a feel for the prevailing values ​​and corporate culture that give it its special character.

We list the important sections that should be included in a competent Company profile

Unique Selling Proposition

To grab the reader's attention in the first seconds of reading and ensure that he reads to the end, it is important to briefly and clearly describe the unique value that you bring to your clients and partners when they do business with you.

Value Statement

Once you've briefly described WHAT you do, it's important to describe HOW you do it. In a highly competitive environment, it is important to build relationships not only at the level of the product or service offered, but to establish a connection with a potential client or partner at the level of the values ​​that distinguish you. This could be a vision of corporate and social responsibility or your principled approach to how to solve a problem.

Company philosophy and mission

Share the long-term strategic vision of your business, write down your core values ​​and beliefs. This will strengthen the impression of customers and partners about the characteristics of the company that are its strengths and make it successful in the market.

Achievements

Today, public proof of value is accepted. Feel free to fluff your tail and talk about all the awards and recognition your company has received. These may be certificates, awards, grants, media publications, commendations, medals and prizes.

List of goods or services

List in detail all goods, services or groups thereof. This way your potential client or partner will be convinced that your offer meets their request. 

Cases

List some of your best case studies. Whether it's B2B or B2C, it's important for potential customers to know that similar people and companies have had success and solved their problems with your product or service.

Reviews

Truthful and positive reviews will add personality and update your company's profile. It is better to limit yourself to three short reviews.

Business Brief

Background information and key financial indicators, data on shareholders, pricing policy, scale, target market, coverage and development plans - all this will bring the client closer to the company. It is possible to indicate the founding date and a brief history. 

Company name and contact information

The website and location address, telephone numbers, and email should be indicated here. If necessary, you can specify profiles on social networks.

Call to action

It is a phenomenon of marketing and buyer psychology to not take the next step (even if they already need the product or service) until asked. Even a simple phrase: “Visit our website” or “Contact us” is enough. But practice shows that it should be. 

What else will make your company profile top-notch? 

Design

In times of visual content, it is very important that all corporate identity and packaging, including the Company profile, are made in a modern and catchy design. This creates the image of a solvent company that keeps up with the times. 

Headings

Structured text is always easy to understand. To avoid overloading the reader, it is important to separate the text with headings. Better yet, make them selling ones.

Quote

Find a quote from an industry influencer, thought leader, or celebrity that highlights your brand values and highlights your key benefits. You can also post a photo of the company owner with his quote.

How to use Company profile

Posting on the website, printed version, sending the file by email, distributing it in the media, event and association websites, attracting employees, pages on social networks, industry publications.

So, a correctly written company profile can completely update an outdated reputation and create a new image. But the hardest thing about writing a company profile is knowing what to say. What are your customers looking for? What do they expect to learn about your company? And as a first contact tool, it should be as effective as possible.

B Veonix studios We employ experienced marketers, copywriters and designers. To get high-quality results, contact us and order the creation of a professional company profile.