6 triggers for selling business presentations

The word “trigger” passed into the Russian language from English. It is translated as trigger, so it refers mainly to weapons. As a rule, a shot occurs when the trigger is pulled. This property acquired a metaphorical meaning: a trigger began to mean the launch of certain actions that entail consequences. Triggers should be handled carefully, especially in marketing.

A business presentation is a communication tool with potential partners and investors. It should make an impressive impression and offer arguments in favor of the project. Slides must ignite in clients a desire for active interaction and productive cooperation.

The presentation must be made convincingly. This is where those same hooks will help. It is important that they work correctly, do not fire empty, and that the charge hits the target accurately. Here's what you need to know about them: 6 triggers.

Problem - solution

Any vague statements about efficiency, improvement, optimization work much worse than a clear explanation. Making it clear that you know your client's problems is cool, but not enough. Offer specific options for solving them. Demonstrate your willingness to act decisively and proactively.

Benefit - benefit

The client doesn't care so much what you do offer to him. He is much more concerned that he will receive from you. The highlighted words have different meanings, although they are similar. It is worth talking not about the number of professional employees on staff and their merits, but about how exactly all these achievements will be used for the benefit of the client. His life should become better, his work easier, and his well-being higher. Play with the wording.

Expertise - uniqueness

It is possible and even necessary to mention your expertise and professionalism. But try to do it subtly and unobtrusively. It's best to take advantage of the advantages that set you apart from your competitors. Your willingness to identify your own differences from other market players will highlight your expertise: it means you are knowledgeable professionals and monitor trends. 

Be concise in your uniqueness, highlight a couple of the most significant advantages. Ask yourself questions:

• What do you do noticeably better than others?
  
• What can a client get only from you?
  
• Why will your uniqueness bring benefit and profit to the client?
  

It is important to justify your exclusivity.

Clarity - specificity

Numbers are appropriate in the presentation. With their help, you can confirm the dynamics and demonstrate the growth of indicators. It is important to remember that you don’t need a lot of numbers. Each of them should be understandable without the involvement of an explanatory team. 

Any indicator that you will include as a demonstration of your own power is better presented in the form of infographics. This way the complex can be presented as accessible as possible.

Experience is attraction

Directly boasting about your many years of experience and professionalism is bad form. Instead of a thousand words, simply list large and significant customers with whom you have successfully worked. Then it will become clear to the potential client that your product is really good, since it is in such demand among serious players. At the end, provide a short list of goals that were achieved.

Reliability - feedback

Another veiled confirmation of your expert weight and professional level are your certificates, diplomas, prizes and other indicators of healthy vanity. They are created to be conquered, received and proudly displayed. 

But the main and most valuable reward for any performer is positive feedback. Let the reviews become the best confirmation of your consistently high-quality work and another basis for cooperation.