10 Examples of Ingenious Packaging Design

“They greet you by their clothes...” Each of us has heard this phrase many times and it is difficult to disagree with it. Appearance is very important: it creates the first impression, which is the strongest and most memorable. That is why when developing your own brand It is important to pay special attention to packaging and think through it to the smallest detail. Today we will tell you what functions it performs and what it should be like. perfect packaging for your product and give examples of 15 ingenious solutions that stand out from the competition.

Product packaging performs several key functions:

Protective function
Proper packaging protects the product from damage, foreign substances and damage to the product as a result of climatic influences.

Dosing function
Allows you to sell the product in precise dosages, normalizing the amount of content in the package.

Transport function
Helps to conveniently transport the product by various modes of transport without damage.

Storage function
For some groups of products, it is necessary to preserve the properties of the product for a long time, so the packaging must protect it from environmental influences.

Advertising function
Packaging is used for marketing purposes, helping sell the product and attracting consumer attention.

The listed functions are basic, covering all the needs of the product manufacturer. However, packaging rarely meets a single task, combining several functions. For example, a box of chocolate cookies should not only be bright and attractive to the buyer, but also protect the product from damage, dispense the product and allow it to be stored for a long time.

So what should it be perfect packaging?

Functional. The package is the cut for the “diamond” you produce. It should be thoughtful: easy to open and close, fit comfortably in the hand or have handles if the product is large. If your product requires dosing, then the packaging should allow this due to the method of opening.

Bright. The packaging should be such that your product does not get lost on the shelves, stands out and attracts attention. Here we advise you to first analyze your competitors and work backwards, but the main thing is to think carefully about the design, and do not be guided by the principle “but not like everyone else.”

Suitable. No matter how trivial it may sound, packaging should complement the contents and not confuse the buyer. If you produce dairy products, then use images of a cow or, for example, milk, but an image of machine oil would be inappropriate. Play on associations - it’s creative and original, and will hint at what’s inside.

We have found 15 examples of creative packaging that will definitely not leave you indifferent and will amaze you with its genius and simplicity.

Packaging for a line of skincare cosmetics

Jars and tubes of cream resemble human skin, imitating folds and irregularities, and the heat-sensitive paint causes the packaging to “redden” when you pick it up. Packaging looks cute, while ideally matching the meaning of the product itself, creating harmony between the tube and its contents.

Portion packaging of eggs

How simple but ingenious decision – separate eggs into whites and yolks and sell separately. It is very convenient for dishes that require just one thing - such packaging will save time and you will not have to worry about separating one from the other. And why didn't they think of this before? :)

Bright packaging for nuts and dried fruits

Due to the specifics of the product, it is better to store dried fruits in opaque packaging, but then how to attract the buyer and let him know at first glance what is inside? Such option ideal from all sides - it protects the product, stands out on the shelf, informs the buyer about its contents, and overall looks quite appetizing.

Sandwich packaging

This box for sandwiches does not require additional descriptions; one glance is enough to understand the product with what filling you are holding in your hands. At the same time, the packaging looks bright and aesthetically pleasing, in contrast to simple transparent plastic boxes.

Packaging of baby shower products

Bright jars in the form of yellow ducklings will attract the child’s attention and help make the bathing process more comfortable. You can put these “ducklings” in the bath and play with your child in the water, because the lightweight plastic packaging does not sink, and the bright color lifts the mood.

Tissue box

Creative and aesthetic solution – box for napkins in the shape of a boat. The protruding tip of the napkin resembles a sail, and due to the use of noble materials and minimalist design, such a box will fit into any interior and will take a prominent place on the shelf.

Jars of baby puree

Such packaging immediately hints at the brand's target audience, and due to its bright colors it stands out on the shelf. In addition to creativity, the packaging is also interesting from a practical point of view - thanks to the drawing of the animal and the inscription of the sound it makes, you can play with your child during lunch, developing his abilities.

Takeaway sushi packaging

This box for sushi it solves several problems at once - it looks aesthetically pleasing and in the style of the brand, protects the product from environmental influences, and informs the buyer about the product. We consider this packaging to be an excellent stylish solution that is easy to use.

Coffee packaging

These packages steel-colored with ground coffee are very reminiscent of a Turk, burned by fire and standing on a gas burner. And the degree of coffee roasting is immediately visible - the hotter the fire “burns,” the stronger the coffee will be.

The idea of the brand is that drinks can be consumed either on their own or mixed with each other in different proportions, each time getting a new taste. A packaging reflects this, calling for balance and implying that every bottle needs a mate.

Soft drink bottles

Now, in an age of active competition and a large number of offers, packaging is a way to stand out, be remembered, win over consumers and differentiate from competitors. Unsightly or inconvenient packaging can push your product to the back of the shelf, which will directly affect sales and financial performance. Therefore, packaging is not a small thing, but an extremely important aspect in brand positioning. We recommend entrusting the creation of packaging professionalsto avoid mistakes and get an effective sales tool.