10 requirements for a good landing page

The site adds weight. It is required when you want to confirm the seriousness and thoroughness of the project. The variety of types of sites makes it possible to choose an option for a specific task. In this article we will talk about landing pages.

Landing page (from English “landing page”) is a one-page website. Its peculiarity is in the arrangement of the content: on one page, in sequential blocks, without jumping between tabs.

A landing page is designed to achieve a specific goal. It focuses on getting the user to take a specific action. It is important that the visitor’s attention does not wander and is focused on one thing. Then his visit will bring results. 

Let's consider what 10 requirements the landing page customer needs to keep in mind.

Unique Selling Proposition

A unique selling proposition (USP) must be formulated. It is presented in the form of a short, catchy phrase about how the client’s problem will be solved. The USP will greet the guest on the first screen and make him scroll down with interest. The phrase should be made as simple and understandable as possible so that it immediately hits the heart of the target audience. It happens that drawing up an original USP takes up a significant part of the time spent working on a landing page. This is completely normal.

Simple structure

A logical and convenient arrangement of the landing page components is a condition that will help lead the visitor to the target action. The trajectory should be simple, without confusion and clutter of elements.

Clear navigation

Only one action should be available to the user, for example, buy, order, download. You need to be given the opportunity to do this quickly and without unnecessary flirting - in a couple of clicks.

Clear Focus

Call to action - you need to concentrate all your attention on it. All available means are suitable for this: both pictures and text. Each information block should help the user complete the target action.

Strong text

It is necessary to demonstrate the value of the product, convey the benefits to the client and remove objections. At the same time, the text must be aimed at a specific target audience and distinguish it from competitors. In this case, he will convincingly urge you to perform the very targeted action for which everything was started.

Cool design

A strong USP, logical structure, talented text - all this can be crossed out by bad design. The site not only must be aesthetically pleasing, but also must effectively present the product or service, have intuitive navigation and concise feedback forms. What's important here:

• a font that makes text easier to read;
  
• composition, where attention is focused on certain elements of the page;
  
• colors that match the overall style and presentation.

High adaptability

The landing page should look equally good on every device. You should take into account auto-adjustment for any device. For example, it is customary to arrange content in a vertical sequence because it is so convenient to scroll through the page on a smartphone. The landing page needs to be readable and load quickly in both mobile and desktop browsers.

Quality traffic

For a landing page to work effectively, it is necessary to ensure an intense flow of visitors. Identifying the target audience, launching targeted advertising, choosing sites for placement - all this is just part of the preparation for interacting with a potential client. If you lay down straws, expect an influx of visitors who will turn from interested guests into desired leads.

Active lead generation

To increase conversion, you can use attention capture tools. These are elements that allow you to obtain contact information and continue communication with the client in the future. Among them are online chats, lead magnets, chat bots, and quiz forms.

Flexible optimization

It is imperative for businesses to analyze the results. The same is true for landing pages: it is necessary to regularly evaluate the effectiveness of the page. In order for your site to consistently bring in applications, you need to improve the structure, design, relevance of the text, and modification of interaction elements. Keep in mind that after advertising starts and statistics are collected, you will probably have to make changes, test various hypotheses and run tests.

When creating a landing page, you need to remember all this and use it correctly, because only then the page will take off. Are you sure you want to make a website yourself? We recommend that you free up time for more pleasant concerns and let our experience work for you. Order a landing page.