The main colors of 2022 according to Shutterstock

Shutterstock analysts have named the main colors of 2022. They were “Velvet Violet”, “Pacific Pink” and “Calming Coral”. Experts advise using these shades for advertising to make it more attractive and clickable. The general mood of these shades is mystery, alluring lightness, dreaminess.

Among the colors included in the TOP are also jade, lime and mint. Fresh, rich, natural advertising shots in these colors also received a great response.

Shutterstock.AI’s “smart” system helped us choose trendy colors. Artificial intelligence analyzed millions of pictures from the Internet and created its own statistics. Not only the popularity of the shades was taken into account, but also their attractiveness to the user - the number of responses on different resources.

After analyzing the data, Shutterstock experts concluded that the listed shades are highly likely to appeal to audiences in 2022. They are recommended to be used when creating content for commercial social networks, promotional videos and other types of advertising.