How to save a business in a crisis: expert opinion of Viktor Nekrasov at the round table of the Moscow Media Group

On February 11, a round table “Business Promotion as the Main Way to Survive in a Crisis” was held in Moscow, at which Viktor Nekrasov, director of the Veonix design studio, spoke. The meeting was organized by the joint editorial office of the network publications “Moscow Media Group”.

By 2026, the state of Russian business had deteriorated to the level of 2022: last fall, the RSBI index of business activity of small and medium-sized businesses fell below 50 points for the first time since 2022. At the same time, the number of registered new businesses turned out to be the lowest since 2011, and 26% more companies closed than opened. Among the reasons: an increase in the key rate and taxes, unaffordable loans.

In these conditions, many businessmen asked themselves: what can they save on, and what is better to invest in? “Moscow Media Group” brought together experts to exchange experiences and search for answers. During the round table, Viktor Nekrasov spoke about ineffective and effective methods of promotion.

“Perhaps the most effective way of promotion today is SEO. Yes, it does not bring results immediately and daily work is important for it, but it is worth it. Now Veonix ranks first in search engine results, ahead of not only other studios, but also aggregators. It is thanks to SEO that such giants as Gazprom, Rosatom, Lukoil come to us... We know how to work with this tool and we advise you to pay attention to it,” concluded Viktor Nekrasov.