Veonix is participating in Europe's largest digital competition Tagline Awards 2022!

Veonix is participating in Europe's largest digital competition Tagline Awards 2022!

In the spring of 2022, we were contacted by SHEMBERG, a company engaged in the production and installation of expensive facades and window systems. The client’s main requirement is a trendy and sophisticated website design that corresponds to the premium price segment of the company.

In Spring 2022, we received a request from SHEMBERG company dealing with manufacturing and assembly of high-end facades and window systems. Our client voiced its key requirement – a trendy and stylish website design which can comply with a high-end price market segment of the company.

The task and its solution

The SHEMBERG company operates in a very complex segment and provides services for the production of expensive windows, ventilated facades and interior doors. For example, the average cost of one window varies from 2 to $30,000.
The future website should solve the following tasks:
- a reflection of the philosophy of creating not only windows and doors, but also a new image and standard of living;
- refined, interesting, but not quite classic design;
- trending website elements and animation.
The above requirements were supplemented by the fact that the customer had previously worked as a graphic designer himself, he had an eye for detail and an idea of ​​the desired result. He contacted our studio after terminating cooperation with another agency: the client did not like the proposed design.

We selected five references:

https://outhere-music.com/en
https://decorsystems.com.au/
https://en.weon.avadev.ru/
https://signumarchitecture.com/
https://www.elite-designstudio.com/

The customer chose the second version of the reference – Decorsistems, noting its linear design, loading of lines and images, and successful combination of fonts. Then we made five versions of the first page (see pdf), using linear and other designs, a fusion of different fonts. The client liked the light combination of serif and serif in one version and the font difference in the other (2;5 in pdf). Based on these criteria, we created and approved a prototype.
In the process of working with SHEMBERG, we were so inspired by the beautiful renderings, technological execution on the verge of art, that we decided to add even more sophistication, expressing this in a small renaissance of the paintings. “We will create a work of art in your home” is a headline that best reflects the company’s philosophy. At the layout stage, we added complex animation and linear loading.
There were no particular difficulties at the design approval stage; they appeared at the end of the site delivery. The decision maker at SHEMBERG changed, which led to misunderstandings and conflicting edits. After the project was completed, we had to make big changes to the design and content. The problem was solved after an organized conference, in which all representatives of the customer’s company and performers from our side participated. So we came to a common denominator, creating a website that 100% met the client’s expectations.


SHEMBERG occupies a very complicated segment and provides the services in manufacturing of high-end windows, ventilated facades and room doors. For example, an average price of one window is about $20,000–$30,000.
The future website should meet the following requirements:
- to reflect the philosophy of creating not only windows and doors, but also a new lifestyle and a new life standard;
- to be an elegant, exquisite, but not classical one;
- to have trendy web elements and animation.
Adding to this, the client used to be a graphic designer. He is quite experienced and has the idea of what it should be like. He had already worked with one agency but terminated the contract and contacted our studio. He was not satisfied with the design he had been offered.

We selected five references:

https://outhere-music.com/en
https://decorsystems.com.au/
https://en.weon.avadev.ru/
https://signumarchitecture.com/
https://www.elite-designstudio.com/

The client made his choice – the second reference Decorsistems. He highlighted a linear design, clear lines and images, appropriate combination of fonts. Then we prepared five different first pages (see pdf) and used linear and other designs, fusion from different fonts. The client got interested in a quite light mixture of antiquity and grotesque on one first page and font variety on the other first page (2;5 in pdf). These criteria helped us create and approve of the prototype.
While working with SHEMBERG, we were inspired by beautiful renders, art technology, and we decided to add more elegance in some Renaissance of paintings. We will create a work of art in your house – it is the slogan which completely portrays the company’s philosophy. We added complicated animation and linear loading at the stage of website coding.
We faced no difficulties at the design approval stage, while a few issues were of concern at the end of our work. SHEMBERG had another decision-maker, which led to some misunderstanding and contradicting updates. We had to introduce significant changes in website design and content when the project had already been finished. The problem was solved at the conference with the representatives of the client’s company and our frontline workers. We found common ground and created the website which 100% matched the client’s expectations.

 

Screenshots

Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 1 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 2 Veonix is ​​participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 3 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 4 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 5 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 6 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 7 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 8 Veonix is participating in Europe's largest digital competition Tagline Awards 2022! - photo No. 9

Achieved goals and KPIs following the launch

- Created a design concept that fully satisfied the customer;
- presented all options for façade solutions without using the catalog structure;
- an English version of the site was made a bonus;
- the cost of the project was agreed upon in advance and did not go beyond the estimate.

The site has become an excellent reflection of the symbiosis of aesthetics and technology from the Shemberg company.


- We created a conceptual design which completely satisfies the client;
- We displayed all facade solutions without any catalogue structure;
- We designed an English version of the website as a bonus;
- We negotiated the project value beforehand and stayed within cost estimates.

The website turned out to be a perfect illustration of a symbiosis of aesthetics and technology from Shemberg.

Customer comment

I am very meticulous when it comes to design. I myself worked as a graphic designer for several years, so I know what high-quality work is. The Veonix graphics studio team immediately understood what exactly I wanted to get as a result. The result exceeded my expectations.

I am very scrupulous in everything which is about the design. I have been working as a graphic designer for several years, so I know what a high level quality is. Veonix Graphic Studio team caught my idea at once and understood what I wanted to see in the end. The result exceeded my expectations.

Published: 23.07.2022