How to make a presentation for a real estate agency and win the hearts of hundreds of new clients

Any company operating in the service sector, like no other, needs competent, beautiful presentations for business. The success of your business, profit and ability to scale directly depends on how impressively you tell about yourself.
We have already done several articles on how to make a presentation franchises, cottage village, construction company or plant. Today we want to tell you how to create a competent real estate agency presentation and gain the trust of customers.
The first place to start creating presentations is to determine your target audience, market segment and niche. They will set the tone for all future work: from rhetoric to design. If you are selling real estate in economy and comfort class residential complexes, then target people from 20 to 45 years old and families with children. In the text, place emphasis on loyal prices, bonuses, area infrastructure, a large selection of real estate properties and good reviews. And make the design bright and “friendly”.
If you are selling premium real estate, then emphasize the advantages: safety, inaccessibility, exclusivity. For the visual presentation, use minimalism, natural colors and shades, laconic fonts and super stylish interiors and exteriors.
If you work with commercial real estate, your main target audience is business people. The text should be succinct and written in the “language of benefits”, and the design should not be conspicuous, acting rather as a neutral background.

When you have decided for whom and in what style to create a presentation, you need to prepare the material. Text, photos and design are the three pillars on which any high-quality presentation stands. It’s worth starting with the text, because this is the basis of the project. Only when the page-by-page plan with all the wording is ready can you begin developing the presentation design and illustrations.
We give you a ready-made structure broken down into slides, and all you have to do is adapt it to suit yourself and your business. So, here we go:

Title page

The title page is the face of any presentation. This is what people see when they open an email with a presentation attached or when it sits printed in your office. Therefore, it should be effective and not make you want to light up the barbecue grill with the presentation. Be sure to include the company name, logo, presentation title, and descriptor on the title page. Just below is a capacious USP (unique selling proposition) and a bullet point summary of the entire presentation. You can list awards and regalia. In general, we have already written material how to make a title page, be sure to check it out.

About the company

The best way to communicate your business is through numbers. This makes information easier to perceive and better remembered. For example, 7 years on the market, 53 thousand sq. m. m of real estate were sold, helped 3,487 families find their ideal home, 1,547 realtors in the company, 17 offices throughout Russia, and so on. We recommend this ratio: 80% of the numbers should reflect important indicators, such as the age of the company, and 20% of unimportant but impressive data.

Company mission and values

In the fight for the client's heart, all means are good. And a story about the mission and values ​​of your company will help to position it. Show that your organization is much more than just a business, that you have a higher purpose of making customers happy. And also that you strictly follow the principles of being honest, open and responsible. 

Team

Introduce clients to your top management. This will raise the level of trust and warm up your relationship. You always want to know by sight those to whom you plan to entrust your money and, to some extent, even your destiny. Emphasize the expertise of your employees, their experience and achievements. And don’t forget about high-quality professional photos.

Regions of presence

Take a quick tour of your offices. If you have a large network, indicate the area of ​​presence in the form of central offices in each region. Post the address and attach colorful, bright photos of meeting rooms or workspaces. If there is only one office, you can skip this point.

Services

It's time to introduce your customers to what you do. Tell us what types of real estate you sell and what additional services you offer. For example, you are ready to provide consulting support, legal support of the transaction, or you are engaged not only in the sale, but also in the selection of real estate for rent.

Top objects

Your presentation is not only a way to sell your company as a partner to future clients, but also a tool for promoting your services. You can allocate 2-3 slides for information about the most attractive lots, indicating their brief characteristics. In addition to the fact that this will help to sell properties faster and more efficiently, it will allow clients to understand, using a specific example, what kind of real estate you can offer them.

Final slide

The last slide is like the icing on the cake. Don't overload it with data, focus on design. Include your contact information and an attractive business-themed illustration on the final page. This will be enough to complete the entire project beautifully. We have about it detailed article, which will help put an effective point in the presentation.

Now that you have your text structure ready, it's time to design. Presentation should be part of your corporate identity. Colors, patterns, fonts, logo should be the same as on the website, business cards, signboards or billboards. 

If your corporate identity has not yet been developed, we recommend order a presentation in a professional studio. For example, when you order a presentation from Veonix, you receive a whole brand book as a gift: we provide the original editable files from which you can get color codes, patterns, designer fonts and all high-quality graphics. Based on these materials, you can create any product yourself or with the help of a designer you know: from a business card to a multi-page website.

When the design has been developed and the finished presentation is in front of you, the next question arises: how to put it to work and attract clients. We recommend saving your presentation in several formats, primarily pdf. This makes it more convenient to send it by email or send it via instant messengers. Using pdf, you can be sure that the layout of the presentation will not “spread” on the customer’s computer or phone. 

In the office, it is useful to have a printed presentation on hand and use it in meetings. Therefore, do not save money - order printing from a good printing house. Choose thick coated paper and the type of fastening - metal staples or chrome bolts. Make a matte lamination of the cover or all stripes. 

If you understand that creating a presentation for a real estate agency is complex and troublesome, then simply fill out brief and we will take on all the work ourselves. It will help you decide on the style of your future presentation. our portfolio.