Presentations to foreign customers
Veonix Studio will tell you why you need a presentation in a foreign language, examples of the structure of a presentation for foreign clients, and the stages of creating a presentation in a foreign language.
A universal language for any negotiation
Before you start making a presentation to foreign clients, you need to get acquainted with the culture and traditions of the country. It is advisable to know a foreign language of the target audience, because information is easier and more pleasant to understand when written in a native language.
Presentation structure
The way information is presented differs from country to country. For example, clients from America prefer to first hear the main idea of the report, which becomes more detailed as the topic is covered. In European countries, it is the other way around: preparatory information comes first, and the most important information is communicated at the end of the presentation. The most effective presentation is one that combines both methods together. First, important information is presented, but not all, with clarification that the main thing will be at the end. This will help keep the listener's attention until the last slide.
Creating a business presentation solves the following problems for foreign customers:
- Searching for new clients
- Selling a product or service
- Attracting investments
- Franchise launch
The process of creating a presentation in a foreign language
Due to the specifics of the target audience, a presentation for foreign partners has its own characteristics and additional stages of work.
- Information collection and analysis
Before you start working on your presentation, gather as much information as possible about the topic. If this is a project about a company, financial indicators, lifespan of the organization, number of employees, major clients, and so on will be useful. If you are going to talk about a product or service, you need to find all its characteristics, customer reviews, and comparisons with competitors.
- Presentation structure
When the necessary data has been collected, you can begin to develop a structure for the slides. In our blog we have already discussed the composition in detail, so check out the articles about franchise presentations or construction company.
- Writing text
Write the text according to the finished structure. It is important not to overload the slides with a lot of information; give preference to bulleted and numbered lists. Work on your wording to make it sound more convincing and avoid repeating words.
- Translation and proofreading by a native speaker
Once the test is ready, it needs to be translated into the language of your target audience. It is better to order a translation from a professional studio to avoid grammatical errors. Give the finished translation to a native speaker for proofreading, he will adapt it and make it less “bookish”.
- Design development
Even the highest quality text will not be effective without professional, thoughtful design. Design each slide in the same style: add illustrations, infographics, experiment with fonts.
- Repeated proofreading
When the presentation is completely finished, we recommend giving the presentation to a native speaker for proofreading. It often happens that when developing a design, part of the text, prepositions or individual words are lost. Repeated proofreading will help correct minor errors.
- Start-up
Save the presentation in several copies: pdf for electronic distribution in addition to the commercial proposal, an editable file for quick changes and a format in maximum quality for printing in a printing house