Catalogue for cosmetic company Mirra. How we collected 100+ pages of beauty in a month

At the end of 2022, Mirra, a major Russian cosmetics brand, approached us. They have thousands of representatives around the country, and by the New Year everyone had to get a fresh, beautiful and convenient catalog of the company's products.

The TK was simple as a shampoo instruction:

• make a catalog from scratch;

• 100+ pages;

• 30 calendar days for everything.

It seems simple, but we knew that catalogs are an Olympic design sport. There are hundreds of photos, kilometers of text and dozens of product lines, each with its own mood. It is necessary for each to come up with a grid, fonts, colors and at the same time to collect everything in a single, slender and beautiful “orchestra”, and not in a village disco.

We have already worked with cosmetic brands, as we talked about. here or here. And to large-scale projects was not used. But in this case, the deadline approached with the inexorability of a slipper flying into a spoiled cat.

Six designers went into battle. We worked long into the night, changed color schemes “on the fly” and conducted heated negotiations with the computer. Sometimes in high tones, sometimes with promises to turn off the Internet. But it is often in this environment that projects are created that you can be proud of. 

When the catalog was already collected and ready for printing, the final level of the quest began: then the fonts will disappear, then an extra strip will pop up, then the pixels will suddenly decide to play Tetris. 

We exhaled only when the customer sent to print a verified and perfected layout.

We did everything on time. Each line of cosmetics - with its own character, but all in the same style. Photos are selected and edited, navigation is convenient, and the catalog itself is pleasant to leaf through both in paper form and on the screen.

By the New Year, the customer printed 50,000 copies of the catalog. And there was a pinch of designer heroism in every product except Mirra.

Mirra distributors got a stylish and convenient tool to work with, and we got another project in the Impossibles collection. Let's check it out.