Catalogue for the Orelkompressormash plant. How we taught compressors to speak the language of marketing

Orelkompressormash is one of the oldest Russian manufacturers of industrial compressor equipment. Factories, workshops, serious equipment and even more serious customers. We've done a presentation for them before, and we worked really well. And after a couple of months, the company returned with a new task - to develop a catalog design that can be proudly shown at exhibitions and negotiations.

But there was one caveat: before us, a freelancer tried to work on the project. As a result, the customer received a layout, which without valerian was not to look – sheets of text, tables from Excel, visual – the cat cried. 

We looked and realized that if we did not intervene, the compressor industry would not forgive.

What did we do?

Text reanimated. Remelting the dull garment into lively, dynamic content: adding structure, benefits, semantic accents and air between paragraphs.

Logic built. Now the reader moves through the catalog from general to private: first gets acquainted with the brand, then immersed in the range and characteristics.

Created a design concept. Modern industrial style: clean grids, geometry, corporate colors - neat, strict, adult. They showed and the customer approved the first time.

We solved the visual problem. Our own photos were almost not, but we were neural networks. They generated spectacular graphic images of the equipment, organically integrated into the layout - now even compressors look like Instagram stars.

We have designed a 48-page catalog that is pleasant to browse, want to read and not at all ashamed to take on negotiations and major industry exhibitions.

The customer is satisfied, the marketing department of Orelkompressormash actively uses the catalog as the main point of contact with new customers. And we put this project in the category of "proud and show at any opportunity."

If you also have a serious product, and the catalog still resembles a school wall newspaper - Let me know.. We'll tame your equipment.