Catalogue for the manufacturer of rolled metal "Stroyindustry". How we were spinning the carousel of joint projects

Strengthen the company's position in the metal market and increase brand awareness

Create a catalog that reflects the scale and business reputation of the company

We were approached by the construction industry company. It is engaged in the supply of metal, plumbing and engineering equipment. Services include cutting, metal processing and storage, pipe insulation, galvanizing. The company works so accurately that GOST is checked with them.

First we made a presentation for the client. She emphasized the scale of the business, earning the trust of even the most cautious partners. Transparency is highly valued in the rolled metal market, so we focused on customer reliability. It worked great!

The presentation set the tone for further cooperation. After the company required a catalog of goods. Like Hermione's beaded handbag from Harry Potter, the catalogue should look small but contain a large volume. And our design wizards did. 51 pages, 300+ products - that was the result.

Despite the abundance of technical information, we found a place for photos. Added:

• pipes;

• radiators;

• stainless sheets;

• valves;

• ribbons;

• Isolators.

The visual style was built on a combination of white, blue and accent yellow. To make the catalog more convenient, QR codes were added to check the availability of goods in the warehouse.

Showed the design of some positions in the section. For example, each layer was isolated in sandwich panels. They also took the image of a residential building and noted how many elements for it can be ordered in the Construction Industry. Turns out, over 20.

In the process of cooperation, we became friends with the CEO of Construction Industry. Based on the results of work on the presentation and catalog were highly appreciated by the customer’s team. Our interaction continued. We rebranded the company, developed a website and created a lot of marketing materials.

"Stroyindustry" received a design that helps to stand out among competitors. The number of successful transactions has increased. The real synergy is when strong design meets strong business.