Calendar development for Seametria. How we sent a corporate gift around the world

Create for a regular client not just a calendar for a year, but a spectacular and convenient artifact that will hang in the offices of partners in a prominent place, working on the image of the company every day.

Develop the design of a wall quarter calendar, which, on the one hand, retains all the conveniences of the usual format, and on the other hand, is radically different from everything that hung on the walls before.

Seametria is more than a customer. This is our long-standing partner, one of the leading multimodal forwarders in Russia, which solves transport problems of any complexity. For them, we carried out a complete rebranding, created a brand book and a stylish site (more about this we talked about). here). 

Last year, a new challenge was the quarterly calendar - a format that everyone knows and loves for its incredible convenience. But that was the catch: how to make it so that it is not thrown in the back, and appreciated and demonstrated? How to combine the familiar with the unique?

We went through dozens of concepts. We needed an idea that would reflect the essence of business – multimodal transportation (ships, planes, trains, trucks) – but would do it elegantly and holistically.

What did we do?

Sent the calendar to sea. Instead of a collection of disparate images, we chose one key image: a powerful cargo ship. It became the main character, floating through all the blocks of the calendar, creating a single dynamic composition.

Breathed life through illustrations. We consciously moved away from the standard photographs that everyone has seen a thousand times. Instead, they created a unique graphic. This approach added charm, personality and artistic value to the calendar, setting it apart from typical corporate gifts.

Retained superpower. Our creativity did not affect the main thing - usability. The tear sheets, the clear grid of months, the number of weeks — everything is in its place. The calendar has remained a faithful planning assistant, just now it looks like an art object.

We have created a calendar that performs two missions: it works flawlessly as a tool and invariably attracts views as a detail of the interior.

• For the brand: We have strengthened Seametria’s image as a company with impeccable taste, which demonstrates its scale and attention to detail even in small details.

• For partners: The calendar has become a welcome gift that does not go to the table, but takes pride of place on the wall, constantly reminding of a reliable partner.

• For the studio: It's another example of how we balance creativity with practicality, turning even the most standard medium into a powerful communication tool.

The calendar became a daily reminder that even in logistics built on strict rules, there is a place for beauty, art and great swimming.

Do you need a calendar that you don’t want to take off the wall after the New Year? Let me know. We will send your ideas on a cruise on the waves of creativity.